Branding | Website | Digital marketing | Creative design | SEO
New breaking boundaries, building excellence
positioning for construction group
ACS Construction Group provides the full construction solution through five dedicated business divisions – ACS Construction, ACS Developments, ACS Contracting, ACS Energy & Utilities and ACS Groundworks.
Alongside the initial brand strategy work, ACS wanted a long-term marketing partner who could support with their marketing strategy and plan and all key activities throughout the year.
Brand strategy development
Having been consecutively awarded the prestigious Investors in People Gold accreditation and directly employing most of their workforce, it was clear that they were a people-first business. Alongside this, their perfect Achilles scores, and evidence of innovation to solve problems and add value, evidenced how they were raising the bar in the construction industry.
We developed a unique brand value proposition that directly represented these unique qualities, and the brand purpose and tagline were formed: Breaking boundaries. Building excellence. We also developed new brand values which have been rolled out across the group including all construction sites.
Marketing and content plan
According to the marketing and content plan, our activities include website updates, search & SEO, social media management, animations, brochures, proposal/tender PowerPoint slide design, infographics, case studies, email campaigns, internal newsletters, and content writing.
Web design and build
Following our initial brand strategy work, Embrace was commissioned to develop a new company website. As part of the process, we also refreshed the brand look and feel in terms of photography and brand assets.
During the website development process, we mapped out the user experience (UX) for key target audience segments across the five business divisions. We also generated an Embrace REACH search & SEO report to determine the best keyword opportunities in terms of traffic, relevance, and likelihood of ranking.
Once the website UX, search and SEO were in place we generated all of the website copy alongside different creative concept designs. The website was launched on time and on budget.
Our work with ACS continues to reinforce the company’s positioning as a leader in high-quality, innovative construction solutions. We continue to maintain brand awareness and to expand the company’s reach within the construction industry.
“We have been working with Embrace for four years now and they are a pleasure to work with. In this time, Embrace have become the marketing and branding arm for our organisation, together we have developed and implemented a marketing strategy and plan for our business. Their approach is collaborative and professional. Following on from our initial ‘Needs Analysis’ meeting they have allowed us to raise the profile of our business through various marketing campaigns and refreshing our branding, corporate message, and website. We will continue to use Embrace and highly recommend them.”
Business Development Manager, ACS Construction Group
About ACS Construction Group
ACS Construction Group is a leading UK construction services group that breaks boundaries and builds excellence. ACS offers the full construction solution across five dedicated business divisions.
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