3 ways to measure content marketing ROI on LinkedIn

3 ways to measure content marketing ROI on LinkedIn

LinkedIn is no doubt a fantastic platform for B2B marketing. Especially with the current COVID situation where we need to reach people even more digitally! But how can you measure the success of your organic content marketing? Are you missing a trick?   Digital...
Warning signs you need a brand refresh or rebrand

Warning signs you need a brand refresh or rebrand

Fed up of your drab, outdated branding? That’s certainly one reason to consider a refresh! But a brand refresh has many other important reasons. You must also consider what best supports your strategic goals – is it a brand refresh or a full rebrand?   To put it...
Cheshire Mastermind Brings Businesses Together

Cheshire Mastermind Brings Businesses Together

The North Cheshire Business Mastermind (NCBM) enjoyed a successful online launch event via Zoom on Tuesday 19th May. Our MD Becky Reardon enjoyed taking part as a branding and marketing advisor on the panel. The Mastermind was established by Macclesfield based...
Embrace launches new REACH digital marketing model

Embrace launches new REACH digital marketing model

We are excited to launch our new digital marketing model ‘REACH’. A five-step unique tool, REACH takes you on a strategic digital marketing journey from research and strategy through to implementation and measurement.   Digital marketing opens our door to a...
Embrace launches new RiSE brand model

Embrace launches new RiSE brand model

We are delighted to launch our new holistic brand model RiSE for organisations that are serious about growth. Launched in 2019 at the B2B Expo in London, the RiSE brand model enables organisations to use branding as a strategic tool to get ahead of the competition....
Strategic steps to new website development

Strategic steps to new website development

Developing a website from scratch or refreshing your current website is one of the biggest challenges that we can undergo as marketers! There are lots of things to consider from a strategic perspective before you even get started.   With experience of generating...