How to align brand promise and brand experience

How to align brand promise and brand experience

Be honest… does your customers’ experience of your brand truly align with your brand promise? Do your marketing messages reflect the service that your customers or stakeholders can expect? If you think you have a disconnect then you’re definitely losing out on...
Are you embracing the power of branding?

Are you embracing the power of branding?

  Building a strong brand can have a huge impact on how you operate as an organisation and how clients perceive your company and products/services. When we think about what a brand is, some may think immediately of visual brand interpretations such as a logo,...
6 ways to generate brand power

6 ways to generate brand power

  We believe that the best brands build power. A brand should stop you in your tracks. It should be distinctive and memorable. Most of us make decisions based on emotional connections with brands. Yet we see so many B2B brands not tapping into people’s emotions!...
Does your customer experience fulfil your brand promise?

Does your customer experience fulfil your brand promise?

  When we think about branding, some people think that it sits solely with the marketing department, to build a brand and to do a beautiful job of communicating what a brand is all about. However, in reality, service and experience are key selling factors and why...