Fed up of your drab, outdated branding? That’s certainly one reason to consider a refresh! But a brand refresh has many other important reasons. You must also consider what best supports your strategic goals – is it a brand refresh or a full rebrand? To put it...
Be honest… does your customers’ experience of your brand truly align with your brand promise? Do your marketing messages reflect the service that your customers or stakeholders can expect? If you think you have a disconnect then you’re definitely losing...
We are delighted to launch our new holistic brand model RiSE for organisations that are serious about growth. Launched in 2019 at the B2B Expo in London, the RiSE brand model enables organisations to use branding as a strategic tool to get ahead of the competition....
Building a strong brand can have a huge impact on how you operate as an organisation and how clients perceive your company and products/services. When we think about what a brand is, some may think immediately of visual brand interpretations such as a...
We believe that the best brands build power. A brand should stop you in your tracks. It should be distinctive and memorable. Most of us make decisions based on emotional connections with brands. Yet we see so many B2B brands not tapping into people’s emotions!...
When we think about branding, some people think that it sits solely with the marketing department, to build a brand and to do a beautiful job of communicating what a brand is all about. However, in reality, service and experience are key selling factors and why...
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