Building a strong brand can have a huge impact on how you operate as an organisation and how clients perceive your company and products/services. When we think about what a brand is, some may think immediately of visual brand interpretations such as a logo, brand...
We believe that the best brands build power. A brand should stop you in your tracks. It should be distinctive and memorable. Most of us make decisions based on emotional connections with brands. Yet we see so many B2B brands not tapping into people’s emotions!...
When we think about branding, some people think that it sits solely with the marketing department, to build a brand and to do a beautiful job of communicating what a brand is all about. However, in reality, service and experience are key selling factors and why...
