Established business finance company Johnson Reed wanted their brand to better reflect what makes them different to the competition. Embrace uncovered the purpose and passion behind Johnson Reed and their unique common sense approach. The refreshed brand included a differentiated brand value proposition, visual identity, brand assets, website design and launch campaign.

Established business finance company Johnson Reed wanted their brand to better reflect what makes them different to the competition. Embrace uncovered the purpose and passion behind Johnson Reed and their unique common sense approach. The refreshed brand included a differentiated brand value proposition, visual identity, brand assets, website design and launch campaign.

“UK business finance is a fluid environment. It has changed significantly since Johnson Reed was born 15 years ago. Our brand was no longer a true reflection of who we are, our strengths and what we stood for. In stepped Embrace..! They worked closely with our team to find the best way to reflect our identity and ethos. They brought purpose, process and bags of creativity to help steer us though a brand evolution. We are delighted with the results and continue to work with Embrace drawing from their expertise and knowledge taking guidance on how we can best connect with our customers.”

Jamie Collier, Director, Johnson Reed

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