Latest thinking
Engage clients wherever they are working
We’re all in unchartered territory. Most organisations find themselves in a state of uncertainty at the moment. Don’t let this time of uncertainty prevent you from communicating.
Communication is crucial during COVID-19
We are in very uncertain times. But, there’s one thing which is certain, we must keep communicating. We must keep communicating with our clients, our internal teams and our suppliers.
Embrace uncovers fake SEO
Did you know that the first five results on Google count for 67% of all clicks and page two only counts for 5% of all clicks? Do you really know what’s going on in the background of your...
How does an interactive PDF work?
Recently we’ve seen a huge increase in the demand for high quality interactive PDFs (iPDFs) from our clients. People want more than just a standard PowerPoint slide or PDF to demonstrate their work or their findings.
Success for NHS sustainability initiative
No matter what industry you are in, sustainability initiatives are on the rise. With more organisations investing time and money into managing their carbon footprint, it’s time to see sustainability as an opportunity to develop your brand.
Design Trends 2020
As we’ve recently been working on several different video projects with our clients, Alice, our Account Manager, thought she’d share her advice on how to portray your best self on film.
How to look relaxed on camera
As we’ve recently been working on several different video projects with our clients, Alice, our Account Manager, thought she’d share her advice on how to portray your best self on film.
National Apprenticeship Week: India’s Story
Before my apprenticeship at Embrace… I remember my final year at college being a constant worry about the next steps I’d take…
Marketing in the midst of information overload
We are well and truly in an age of information overload and here’s the problem… Our brains traditionally focused on one core thing at a time and now we expect ourselves to be able to deal with a plethora of information and technologies.
Our junior designer, Ryan, wins a YCN Award
We’re really pleased to announce that our new junior designer, Ryan Delves, has won a YCN (You Can Now) Award for his work for The Artisan Drinks Co.
Embrace launches new REACH digital marketing model
We are excited to launch our new digital marketing model ‘REACH’. A five-step unique tool, REACH takes you on a strategic digital marketing journey from research and strategy through to implementation and measurement.
How to align brand promise and brand experience
Be honest… does your customers’ experience of your brand truly align with your brand promise? Do your marketing messages reflect the service that your customers or stakeholders can expect?
Embrace launches new RiSE brand model
We are delighted to launch our new holistic brand model RiSE for organisations that are serious about growth. Launched in 2019 at the B2B Expo in London, the RiSE brand model enables organisations to use branding as a strategic tool to get ahead of the competition.
Strategic steps to new website development
Developing a website from scratch or refreshing your current website is one of the biggest challenges that we can undergo as marketers!
Our MD wins Business Woman of the Year Award
We’re delighted to announce that our MD Becky Reardon has won Business Woman of the Year (less than 50 staff) at The English Women’s Awards – North.
Embrace supports Narcolepsy UK with new charter design
It’s been fantastic working with Narcolepsy UK on the design of their new Charter.
Which is better, paid search ads or content marketing?
It’s a widely debated topic: which will give you a better ROI, paid search advertisement or content marketing?
Not everyone has the time to invest in creating good quality content and with the option to go for paid ads content marketing can often get pushed to one side.
Embracing the 5-stage buying process
The 5-stage buying process is a helpful guide to remind us all about the journey our customers take when interacting with our brand. But how can we maximise our opportunities at every stage to present our brands in the most compelling way possible?
Embrace celebrates team growth and client wins
Macclesfield based Embrace, a B2B branding and marketing agency has had a great start to 2019. Following a number of new client wins including ACS Construction Group, Maid2Clean Franchise and Narcolepsy UK, Embrace has appointed
Are you embracing the power of branding?
Building a strong brand can have a huge impact on how you operate as an organisation and how clients perceive your company and products/services.
Embrace is appointed as TEDxBollington marketing agency
We are excited to be supporting TEDxBollington with website design and development, PR and social media management. TED is a worldwide phenomenon and it’s great to see TEDxBollington taking place this summer at Bollington Arts Centre.
Embrace brand refresh radiates ‘different’
When you know that your brand doesn’t represent what you truly stand for, it’s time to make a change! Embrace has evolved significantly over the past few years and our brand had to represent what we stand for today and where our agency is heading.
Embrace sponsors The Research Club
We’re super excited to be sponsoring and attending The Research Club Summer Party in London on 2nd August 2018.
Embrace does Wimbledon!
It’s safe to say we don’t have the next Andy Murray in our camp! But here’s us trying it out nonetheless.
A little workshop wisdom
We’re all for serious outcomes that have a big impact in brand and marketing strategy. But, there’s no harm in creating a relaxed and fun environment where everyone is engaged in generating new approaches to business challenges.
6 ways to generate brand power
We believe that the best brands build power. A brand should stop you in your tracks. It should be distinctive and memorable.
Why more businesses should embrace apprenticeships
Despite government plans to create three million apprenticeships by 2020, according to the BBC the number of apprentices starting new programmes in England has dropped.
The simple guide to GDPR and email marketing
Feeling a bit overwhelmed by all the information on GDPR? We’ve invested the time to find out all the ins and outs of GDPR to make things simpler for you… because we all lead busy lives and no one needs a GDPR headache!
Is branding in a day possible?
This is the challenge that Embrace set itself recently. But why?…
Does your customer experience fulfil your brand promise?
When we think about branding, some people think that it sits solely with a marketing department, to build a brand and to do a beautiful job of communicating what a brand is all about.
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