Embrace the Latest
Blogs and downloads
Embrace the Latest
Blogs and downloads
Kick-start 2021 with a brand and digital cleanse
It's a fresh year but most of us are feeling far from fresh! In the worrying times we live in and with a lack of human contact, it’s the start of a strange year. But we always like to look on the...
Remote filming in a virtual world
As we re-enter a virtual world, it’s important to note that your marketing activity doesn’t have to suffer! Video and podcasts remain on the rise as one of the most effective ways to consume...
Rebranding in 2020 – Who’s leading the way?
This year, more than ever, it’s important to keep your brand fresh as well as adapting and overcoming challenges in the marketplace. Some huge household names have taken the plunge in 2020 and...
3 ways to measure content marketing ROI on LinkedIn
LinkedIn is no doubt a fantastic platform for B2B marketing. Especially with the current COVID situation where we need to reach people even more digitally! But how can you measure the success of...
Warning signs you need a brand refresh or rebrand
Fed up of your drab, outdated branding? That’s certainly one reason to consider a refresh! But a brand refresh has many other important reasons. You must also consider what best supports your...
Simple tricks that transform PowerPoint design
Ever felt the pressure to make a PowerPoint presentation look fantastic even though you’re not a trained designer?
How to invest wisely in a website refresh
Refreshing your entire website is a big deal. It’s expensive and time consuming. Spend your money and time wisely and you’ll have a website that stands the test of time and that consistently generates you good quality leads. Here are our top tips to help you to do just that…
How to communicate COVID changes with clarity
As the pandemic continues to run its course, our businesses and brands continue to adapt. Key at the moment for most is adapting the work environment and procedures to adhere to government guidelines and the safety of employees.
Unlock your creative block
Do you struggle with creative blocks? All of us do from time to time. This blog focuses on what is creativity and proven tips to lift the creative block and open our minds to a different way of thinking.
Increase your brand awareness and leads
Are you maintaining consistent communications with your current and prospective audience? Take a look at our proven lead generation techniques.
Enhance your brand and marketing strategy
Now is the time to evaluate our brand and marketing strategies to meet the evolving needs of our audiences. Here are some hints and tips to help better focus your brand and marketing efforts for customer engagement.
Cheshire Mastermind Brings Businesses Together
Our MD Becky Reardon enjoyed taking part in the North Cheshire Business Mastermind (NCBM) online launch event as a branding and marketing advisor on the panel.
Create a stronger brand
We’re all in unchartered territory. Most organisations find themselves in a state of uncertainty at the moment. Don’t let this time of uncertainty prevent you from communicating.
Engage clients wherever they are working
We’re all in unchartered territory. Most organisations find themselves in a state of uncertainty at the moment. Don’t let this time of uncertainty prevent you from communicating.
Communication is crucial during COVID-19
We are in very uncertain times. But, there’s one thing which is certain, we must keep communicating. We must keep communicating with our clients, our internal teams and our suppliers.
Embrace uncovers fake SEO
Did you know that the first five results on Google count for 67% of all clicks and page two only counts for 5% of all clicks? Do you really know what’s going on in the background of your digital...
How does an interactive PDF work?
Recently we’ve seen a huge increase in the demand for high quality interactive PDFs (iPDFs) from our clients. People want more than just a standard PowerPoint slide or PDF to demonstrate their work or their findings.
Success for NHS sustainability initiative
No matter what industry you are in, sustainability initiatives are on the rise. With more organisations investing time and money into managing their carbon footprint, it’s time to see sustainability as an opportunity to develop your brand.
Design Trends 2020
We have an internal initiative at Embrace Marketing called “FUEL” where we share the latest branding, design and marketing techniques as a team.
How to look relaxed on camera
As we’ve recently been working on several different video projects with our clients, Alice, our Account Manager, thought she’d share her advice on how to portray your best self on film.
Marketing in the midst of information overload
We are well and truly in an age of information overload and here’s the problem… Our brains traditionally focused on one core thing at a time and now we expect ourselves to be able to deal with a plethora of information and technologies.
Embrace launches new REACH digital marketing model
We are excited to launch our new digital marketing model ‘REACH’. A five-step unique tool, REACH takes you on a strategic digital marketing journey from research and strategy through to implementation and measurement.
How to align brand promise and brand experience
Be honest… does your customers’ experience of your brand truly align with your brand promise? Do your marketing messages reflect the service that your customers or stakeholders can expect?
Embrace launches new RiSE brand model
We are delighted to launch our new holistic brand model RiSE for organisations that are serious about growth. Launched in 2019 at the B2B Expo in London, the RiSE brand model enables organisations to use branding as a strategic tool to get ahead of the competition.
Strategic steps to new website development
Developing a website from scratch or refreshing your current website is one of the biggest challenges that we can undergo as marketers!
Our MD wins Business Woman of the Year Award
We’re delighted to announce that our MD Becky Reardon has won Business Woman of the Year (less than 50 staff) at The English Women’s Awards – North.
Embrace supports Narcolepsy UK with new charter design
It’s been fantastic working with Narcolepsy UK on the design of their new Charter.
Which is better, paid search ads or content marketing?
It’s a widely debated topic: which will give you a better ROI, paid search advertisement or content marketing?
Not everyone has the time to invest in creating good quality content and with the option to go for paid ads content marketing can often get pushed to one side.
Embracing the 5-stage buying process
The 5-stage buying process is a helpful guide to remind us all about the journey our customers take when interacting with our brand. But how can we maximise our opportunities at every stage to present our brands in the most compelling way possible?
Embrace celebrates team growth and client wins
Macclesfield based Embrace, a B2B branding and marketing agency has had a great start to 2019. Following a number of new client wins including ACS Construction Group, Maid2Clean Franchise and Narcolepsy UK, Embrace has appointed