An established cleaning franchise with over 100 franchisees, Maid2Clean’s challenge was to increase uptake of their remaining 25% of available locations. Our work initially involved a brand refresh that started with interviews with 6 Maid2Clean franchisees to understand their world and what’s different about Maid2Clean. It became quickly apparent that running a Maid2Clean franchise can change your life, offering freedom to live your life how you want to live it. This gave us a compelling purpose and emotional messaging to lead with. Embrace worked closely with Maid2Clean to develop their new website, blogs, a social media campaign and a series of videos of the franchisor and franchisees to tell a genuine story.

An established cleaning franchise with over 100 franchisees, Maid2Clean’s challenge was to increase uptake of their remaining 25% of available locations. Our work initially involved a brand refresh that started with interviews with 6 Maid2Clean franchisees to understand their world and what’s different about Maid2Clean. It became quickly apparent that running a Maid2Clean franchise can change your life, offering freedom to live your life how you want to live it. This gave us a compelling purpose and emotional messaging to lead with. Embrace worked closely with Maid2Clean to develop their new website, blogs, a social media campaign and a series of videos of the franchisor and franchisees to tell a genuine story.

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