As we re-enter a virtual world, it’s important to note that your marketing activity doesn’t have to suffer! 

Video and podcasts remain on the rise as one of the most effective ways to consume content. But, how do you record a video or podcast when we’re stuck in our houses?

2020 has been a strange year, but one thing we have learned is that almost anything can be done from home, including making engaging, authentic videos!

Here are our top tips to get the best out of remote filming.

Lights, camera, action

It’s amazing the difference that lighting can make. Whether you’re using your laptops webcam or a DSLR camera, good lighting will make the world of difference. You don’t have to spend money on soft boxes or professional lighting though! Set your camera up in front of a window and try to make sure you’re filming on a bright day (we know they are few and far between at the moment!) You’ll see a huge improvement in the quality of your video straightaway.

A quiet place

I’m sure we’ve all experienced a dog barking, a doorbell ringing or a child walking in whilst on a video call. So, to get the most out of remote filming, find yourself a quiet place in the house that you won’t be disturbed. Do some test runs with your audio to make sure you’re coming across as clear as can be and don’t worry if there’s a sudden noise in the background, just try again!

Start over

There is one huge benefit to remote filming… no-one is watching! Did you say the wrong word? Was there an umm where there didn’t need to be? No-one will know, so don’t worry the pressure is off. Just keep repeating the lines until you’re happy with it.

What’s the plan?

Before you start filming anything, it’s important to plan. What is the message you are trying to get across? What are the key points you need to cover? How can you make your video professional? At Embrace, we can help to generate compelling topics, engaging video or podcast discussion points and professional postproduction which ties in with your overarching brand identity and marketing objectives.

To kick off your remote video, voiceover or podcast recording. Get in touch – email hello@weareembrace.com for further information.

 

This latest thinking article was written by:

Alice O’Regan

Content Marketing Manager