
SEO AGENCY
Reach the top of search engine rankings. Be found for all the right reasons.
Gain more relevant website traffic
Unique REACH approach to SEO
Complete transparency on all SEO work
Measure SEO return on investment
Gain more relevant website traffic
Unique REACH approach to SEO
Complete transparency on all SEO work
Measure SEO return on investment
SEO
approach
Formally seen as a dark art, very few understand the principles of SEO. The biggest thing to consider is making sure you see exactly what is going on in terms of SEO and what needs to be done. All too often, we’ve had new clients share the backend of their websites and none of the SEO work they thought had been done, had actually been done!
That’s why we developed REACH. It’s completely transparent. You’ll see a full report on the best keywords in terms of traffic, relevance, and difficulty to rank and what your competitors are ranking for. We also share specific recommendations on technical, on-page and off-page optimisation.

Research
We deep dive into your current digital performance vs. competitors, also assessing the most relevant keywords for your organisation.

Evaluate
A detailed, transparent report showing all our keyword findings and competitor ranking will be provided. We’ll also evaluate your SEO opportunities making technical, on-page, and off-page optimisation recommendations.

Action
Your website will be updated with the most relevant keywords (on-page optimisation) and technical optimisation updates (backend). We’ll also complete any agreed off-page optimisation actions for instance improving links from other sources.

Change
Once your SEO is up to scratch, it doesn’t end there! Website rankings continuously evolve and we’ll help track that you’re continuing to rank well for your keywords.

Hook
Getting targeted traffic to your website is one side of the coin. Is it converting though? We have a tried and tested formula for intuitive user experience (UX) and message engagement and resonance.
RECENT
SEO solutions
Impressions
up 279%
279,000 impressions in 6 months since Embrace launched new SEO and website vs. 73,600 impressions in 6 months prior to launch
Website clicks
up 171%
6,610 clicks in 6 months since Embrace launched new SEO and website vs. 2,440 in 6 months prior to launch
FEATURED
case studies
CP Sport
Making a national charity website accessible
IfM Engage
Uncovering true brand value for a leading university department
LATEST
thoughts
SEO that works for search engines and humans
You’ve built a user-friendly website that performs on desktop and mobile, added eye-catching designs and started populating it with great content. But how do you ensure it gets seen by the right people? With over a billion websites online today, getting your site...
Top 3 tech marketing trends from summer 2025
This summer has been a busy one in the world of marketing technology, with some major shifts that will shape how brands connect with audiences online. From new Google search features to major social platforms rethinking content visibility, here are the top three...
What is dark social and why is it so important in B2B marketing?
You’ve created great content, optimised it for search, and shared it via social media and email campaigns. But then you check your analytics and see a load of traffic coming from… nowhere. If you’ve ever noticed big chunks of traffic with no clear source or simply...
GET IN
touch
Get in touch today to chat to a results-driven SEO agency!