Join us for our B2B webinar:
High-performance websites for high-value B2B sales
Wednesday 15th April 2026
2–2.30pm GMT | 3–3.30pm CET | 9–9.30am EST
Your website should be generating leads. Not just sitting there.
Many B2B businesses still treat their website like a digital brochure. Something that looks good, shares a bit about the company and sits quietly in the background.
But in reality, your website should be doing much more.
It should attract the right audience, answer key questions quickly and convert interest into qualified sales conversations.
The challenge? More traffic doesn’t necessarily mean more leads. In fact, the wrong traffic often does the opposite.
Search behaviour is also changing. Buyers aren’t just using traditional search engines anymore. They’re asking questions in AI tools, looking for quick answers and expecting fast, smooth experiences.
What you’ll take away:
In this webinar by Embrace, our team will show how to build a high-performing website designed for quality traffic, stronger conversion and better B2B pipeline.
The webinar will cover:
- Beat your competitors on search and AI listings
- Gain relevant target audience traffic, locally and globally
- Optimise your conversion rate for more relevant leads
- Manage a high-performance website (health, load speed, typical errors)
- Futureproof your website for scalability
- Focus UX on your ideal customer profile (ICP) journeys
Webinar hosts
Ciaran Reardon, Director
Ciaran leads B2B digital demand generation and website strategy at Embrace. He brings more than 15 years’ experience delivering results-driven digital strategies for B2B and not-for-profit organisations. His work focuses on aligning key objectives with high-performing digital delivery, underpinned by measurement, analysis and continuous optimisation. He is highly knowledgeable in SEO and AEO. Prior to becoming a director at Embrace, Ciaran led customer advocacy programmes for global technology businesses including Cisco, Microsoft and Hewlett Packard.
Atkins Ko, Digital and Website Design Manager
Atkins leads website design and build at Embrace, delivering sites that combine UX, creative design and technical performance. He brings extensive coding and CMS expertise to build future-proofed websites that meet client needs. Atkins ensures all sites follow Embrace best practice design principles and achieve Semrush and Google PageSpeed scores above 90, fully optimised across devices and browsers. He drives every build to meet the highest standards of performance and usability.
