Join our workshop ‘How to win faster with agile marketing’ at B2B Marketing Live

We’re excited to announce that Embrace will once again be heading to B2B Marketing Live, taking place at ExCeL London on 19–20 November 2025! You’ll find us at stand B2B-G24 throughout the event.

This year marks our fifth year presenting and exhibiting at B2B Marketing Live, and it’s always a highlight in our calendar. We love connecting with fellow B2B marketers to share ideas and inspire each other.

Join our interactive workshop

Our Managing Director, Becky Reardon, will be delivering an interactive workshop titled:

How to win faster with agile brand and marketing in a demanding B2B environment

It’s a tough environment for marketers. There’s a lot of pressure to achieve ambitious objectives – and you’re often up against it in terms of budget, skillsets and timings.

The pressure is on to deliver ROI quickly, but at any time, only around 5% of a B2B audience is ready to buy now. How do you effectively hook in the 5%, whilst also building awareness and engagement with the other 95%, so when they are ready to act, they think of you first?

Introducing BEAM

At Embrace, we’ve been applying a new agile marketing approach called BEAM (Brand, Evaluation, Action and Measurement). It brings together the elements of strategy which matter most when it comes to short- and long-term customer relationship building and lead generation.

In this interactive workshop session we’ll share:

• The biggest challenges B2B marketers are facing today – and how to tackle them
• The BEAM (Brand, Evaluation, Action and Measurement) approach and how you can use it
• A worksheet you can complete during the session which maps out your BEAM agile approach for your next marketing campaign for success
• Interactive polls so you can see what other attendees think
• A case study that shows BEAM applied in the real world for fast impact

You’ll take away fresh ideas on generating fast brand and marketing strategy that works for short- and long-term lead generation.

Come and say hello

We’d love to see you at stand B2B-G24 to chat about your brand, marketing and website challenges, share ideas, and show you more about how we’re helping advance brand growth for B2B organisations.

B2B Marketing Live is always an energising two days, and we can’t wait to be part of it again this year. If you’re attending, make sure to join our workshop, or just stop by to say hi – we’d love to see you there!

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