ELEVATING BRANDS
for medical devices
Full-service medical device marketing agency in Cheshire, UK
Creating distinctive brands and marketing campaigns for medical device organisations
For the medical device manufacturing and distribution industry brand building and strategic marketing play a key role. From our experience of working with growing medical device manufacturing clients, the brand portfolio must be well maintained. Often as organisations expand their offerings to key NHS and private healthcare audiences there are several important considerations.
Has your organisation kept acquiring new businesses and product lines in the same or different therapeutic areas?
As a brand portfolio expands, to what extent should brands appear as part of a consistently branded suite vs be distinctive to one another?
As a distributor, to what extent do you need to strengthen your own organisation’s brand and display it next to product brands and how can the two work in harmony?
Has your organisation kept acquiring new businesses and product lines in the same or different therapeutic areas?
As a brand portfolio expands, to what extent should brands appear as part of a consistently branded suite vs be distinctive to one another?
As a distributor, to what extent do you need to strengthen your own organisation’s brand and display it next to product brands and how can the two work in harmony?
Ready to differentiate
your brand?
At Embrace Marketing, we help medical device manufacturing and distribution organisations to bring clarity to their brand strategy, messaging and identity. We create distinctive brand value propositions and memorable brand interactions at the right place and time to engage your audience. With over a decade of experience in the healthcare sector, we combine our industry knowledge with a strategic and creative approach.
Get in touch to see how we help build brand architecture, bring clarity and strong distinctive brands for medical device manufacturers and distributors
A full-service agency our in-house team is experienced across all aspects of brand development, marketing campaigns, content and website development for medical device organisations.
Brand strategy
Brand insights
Brand identity
Digital strategy
Copywriting
Graphic design
Infographics
Video & product photography
PowerPoint slides
Website design & build
Brand strategy
Brand insights
Brand identity
Digital strategy
Copywriting
Graphic design
Infographics
Video & product photography
PowerPoint slides
Website design & build
FEATURED
case study
BLINK MEDICAL
We needed to bring clarity and distinctiveness to a company and product sub-brands whilst considering brand architecture and positioning as part of a wider group. See how we uncovered current brand experiences and points of value to refresh the brand messaging and visual identity.
We made the decision to work with an external agency to help further develop our value propositions and refresh our brand. After engaging with a number of agencies, we made the decision to work with Embrace, as they very quickly understood our business and the market we work in. This decision turned out to be a great one! The team at Embrace took us on a journey that resulted in us having a greater understanding of our customer needs, the value we bring and how we can develop our business further. Our refreshed brand and the development of a structured brand architecture has provided us with a platform we can leverage as we continue to grow as a business.
Tim Price, Sales Director,
Corza Medical (Blink Medical is now part of Corza Medical)
LATEST
thoughts
The power of outsourced marketing
In today's super competitive business landscape, staying ahead often requires more than just a great product or service. It demands strategic and consistent brand building and marketing efforts that not only capture attention but also cultivate lasting relationships...
How to reach your B2B audience with local SEO
When it comes to SEO, B2B companies can sometimes feel like they’re missing out. With generally smaller and more niche target audiences than B2C businesses, the usual bread and butter SEO strategies can seem like a waste of time. It’s perhaps unsurprising then, that...
Navigating your brand journey: brand development vs. brand management
Your brand has never been more important than it is today. In an increasingly competitive environment to attract new customers and new employees, your brand represents the heart of your business. Many organisations see their brand as a logo, tagline, key messages and...
GET IN
touch
Embrace Marketing is a full-service creative agency for B2B and not-for-profit organisations. Want to unlock what truly makes you different and tell the world all about it? Let's get started.
We'd love to hear from you, so if you're ready to embrace what makes you different, then get in touch.
GET IN
touch
If you're ready to embrace what makes you different, then we'd love to hear from you.