Storytelling

Telling a clear and compelling story is vital to branding, marketing and communication efforts. We begin with the purpose and how this translates into a well-structured, clear story which resonates with the target audience.

We believe that authenticity, being personal and relating on an emotional level are all key components to the best stories.

Storytelling

Telling a clear and compelling story is vital to branding, marketing and communication efforts. We begin with the purpose and how this translates into a well-structured, clear story which resonates with the target audience.

 We believe that authenticity, being personal and relating on an emotional level are all key components to the best stories.

Embrace helps uncover what’s truly great about organisations and enjoys identifying great story points. We regularly support clients with telling stories through video, infographics, presentations and articles. Here are the key steps we take to generate compelling stories…

Purpose

Be clear on what you want to achieve.

Resonance

Align messages with what customers want to hear.

Emotion

Rational messages offer evidence, but emotional messages win hearts.

Authenticity

Be real. Don’t go hard sell.

Clarity

Keep your story short and sweet.

Structure

Every story needs a clear beginning, middle and end.

Latest thinking

Storytelling in action

Johnson Reed

Changing Education

Maid2Clean

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