Storytelling
Telling a clear and compelling story is vital to branding, marketing and communication efforts. We begin with the purpose and how this translates into a well-structured, clear story which resonates with the target audience.
We believe that authenticity, being personal and relating on an emotional level are all key components to the best stories.
Storytelling
Telling a clear and compelling story is vital to branding, marketing and communication efforts. We begin with the purpose and how this translates into a well-structured, clear story which resonates with the target audience.
We believe that authenticity, being personal and relating on an emotional level are all key components to the best stories.
Embrace helps uncover what’s truly great about organisations and enjoys identifying great story points. We regularly support clients with telling stories through video, infographics, presentations and articles. Here are the key steps we take to generate compelling stories…
Purpose
Be clear on what you want to achieve.
Resonance
Align messages with what customers want to hear.
Emotion
Rational messages offer evidence, but emotional messages win hearts.
Authenticity
Be real. Don’t go hard sell.
Clarity
Keep your story short and sweet.
Structure
Every story needs a clear beginning, middle and end.
Latest thinking
Embrace supports Narcolepsy UK with new charter design
It’s been fantastic working with Narcolepsy UK on the design of their new Charter.
Embracing the 5-stage buying process
The 5-stage buying process is a helpful guide to remind us all about the journey our customers take when interacting with our brand. But how can we maximise our opportunities at every stage to present our brands in the most compelling way possible?
Are you embracing the power of branding?
Building a strong brand can have a huge impact on how you operate as an organisation and how clients perceive your company and products/services.
Storytelling in action
Johnson Reed
Changing Education
Maid2Clean
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