Storytelling
Telling a clear and compelling story is vital to branding, marketing and communication efforts. We begin with the purpose and how this translates into a well-structured, clear story which resonates with the target audience.
We believe that authenticity, being personal and relating on an emotional level are all key components to the best stories.
Storytelling
Telling a clear and compelling story is vital to branding, marketing and communication efforts. We begin with the purpose and how this translates into a well-structured, clear story which resonates with the target audience.
We believe that authenticity, being personal and relating on an emotional level are all key components to the best stories.
Embrace helps uncover what’s truly great about organisations and enjoys identifying great story points. We regularly support clients with telling stories through video, infographics, presentations and articles. Here are the key steps we take to generate compelling stories…
Purpose
Be clear on what you want to achieve.
Resonance
Align messages with what customers want to hear.
Emotion
Rational messages offer evidence, but emotional messages win hearts.
Authenticity
Be real. Don’t go hard sell.
Clarity
Keep your story short and sweet.
Structure
Every story needs a clear beginning, middle and end.
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Storytelling in action
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