The B2B Growth Playbook:
Building customer-centric marketing strategies in today’s disrupted landscape
By Becky Reardon, MD, Embrace Marketing
This playbook delivers a clear view of today’s B2B landscape, the key elements of effective marketing, and a practical framework to shape brand, strategy and campaigns for long-term growth.
Struggling to hit tough targets with limited time and budget?
You’re not alone. Today’s B2B marketers face unprecedented challenges — from relentless pressure for fast leads to navigating evolving tech and unrealistic goals.
But what if you could shift focus from short-term ROI to building lasting customer relationships that fuel sustainable growth?
Download The B2B Growth Playbook and learn how to:
- Navigate today’s complex B2B marketing environment
- Build a customer-centric strategy that delivers real business impact
- Develop long-term brand growth that stands out in your market
- Apply a proven framework to optimise your marketing strategy, brand and campaigns
Why this playbook?
Marketing Week recently reported that 80% of marketers have experienced imposter syndrome, and 60% feel overwhelmed — caught between fast lead generation demands and the need to build sustainable brand equity.
Peter Drucker famously said the purpose of business is not profit — but to create and keep a customer. This playbook puts Drucker’s timeless principles into action, helping you balance immediate goals with long-term success.
What’s inside?
The reality of B2B marketing today
Understand why a short-term mindset is holding you back and how to refocus on your entire audience — not just the 5% ready to buy now.
Customer-centric strategy development
Dive into practical steps: from brand purpose and audience insights to competitor analysis and market positioning.
The BEAM framework for B2B success
A simple yet powerful model to build Brand awareness, drive Evaluation, inspire Action, and measure Success.
Winning marketing objectives
How to set SMART goals aligned with business outcomes and track the right KPIs across the customer journey.
Customer profiling and empathy mapping
Learn how to deeply understand your audience’s pain points and needs to tailor messaging that resonates.
Who should download this playbook?
Marketing Managers and Heads of Marketing feeling overwhelmed by fast ROI demands
B2B marketers wanting to build stronger brand loyalty and customer relationships
Leadership teams aiming for sustainable, long-term growth strategies
Anyone looking to make sense of the evolving B2B landscape and how best to have impact
Ready to advance your B2B marketing strategy?
Get your FREE copy of The B2B Growth Playbook now.
Simply enter your details and start building marketing success that lasts.
