Brand architecture and sales enablement for a large medical devices company

Embrace assessed the current collection of product brands and initially updated the logos to create one consistent looking suite of products. We utilised the Corza Medical colour palette and went on to create a consistent creative approach to collateral branding for products in the ophthalmology portfolio.

Embrace produced clear positioning copy for each of the portfolio brands to represent their trusted heritage whilst aligning with Corza Medical positioning and brand messaging.

A key consideration throughout the process was establishing a brand architecture which could be consistently applied as the product portfolio continued to expand.

Embrace produced high end product photography using a special close up lens to capture the intricate, quality tips of a wide range of medical instruments. All products were photographed consistently to populate the collateral within the new creative brand style.

Embrace generated a professional, creative and interactive PowerPoint presentation to tell the Corza Medical ophthalmology brand story. Sales aid postcards were also created to support the team in conveying a consistent narrative including benefit focused sales messages. Embrace created a suite of high end brochures and arranged high quality print through our suppliers. We also produced exhibition videos, adverts and social media imagery to support key campaigns.