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We’re in a new era of B2B search

Google has announced its biggest change to search in 25 years

Is your website ready to compete?

What it means for B2B websites

Google search will lead with AI search
You will still need solid SEO to surface
Search will be high intent and long form
AI enabled page structure will be essential

What to do next

If your website is optimised well for SEO and UX

You have a solid starting point. You might need to reskin some aspects of your site and adapt your search strategy for better AI enabled surfacing.

Want a free website audit? Get in touch and a search expert will send you an audit of your site.

If your website is not optimised well for SEO and UX

You are playing catch up. You should strongly consider a website refresh to ensure surfacing for Google’s new search era.

Looking to create your search strategy, reskin or create a refreshed website? Get in touch to gain director level input for high performance outcomes.

What other B2B search implications are there?

Website traffic will likely go down
You will need a clear and distinctive brand to compete
AI surfaces answers there and then
Your conversion rate should increase
When audiences hit your site it’ll likely be high intent
All B2B industries will be impacted

Your priority should be

Search Strategy

+

Brand & UX Strategy

=

High Intent Website Conversion

Who we are

Embrace Marketing is a high performance B2B brand, search and website agency. Established for over a decade, we bring director-level strategy and advice combined with creativity and technical expertise.

90+

  • 100% 100%

Semrush website health scores

161%

  • 100% 100%

Increase in website enquiries

279%

  • 100% 100%

Increase in website impressions

171%

  • 100% 100%

Increase in website clicks

“Working with Embrace Marketing has been an absolute pleasure since the minute we started with them. The team is highly creative, superb in their respective roles, and consistently delivers top quality for us. Their fast-acting approach means opportunities are never missed, while their cost-effective solutions provide excellent value. A professional, talented team that I would highly recommend.”

Jackie Salvidge

CEO, Innovate Healthcare

Want a free website audit? Get in touch and a search expert will send you an audit of your site.

Looking to create your search strategy, reskin or create a refreshed website? Get in touch to gain director level input for high performance outcomes.

Get in touch

Complete the form to request a B2B website audit or a quote. Please ensure you provide your work email address and company name to receive a response.