Specialists in B2B growth marketing
We align brand and marketing with your commercial objectives to drive growth.
Growth takes more than marketing activity to support sales. It takes a clear strategy, a distinctive brand and the right expertise working together to turn your objectives into results.
Embrace offers a highly experienced senior-level B2B growth marketing team. We deeply understand your commercial goals and help translate this into effective brand and marketing strategy and execution – which is aligned with the sales team.
From brand positioning and demand generation to website optimisation and sales enablement, we bring the right skills together to help your business excel in the next phase of growth.
Whether you need a fully outsourced growth marketing function or extra expertise to strengthen your existing team, we flex to meet your exact needs – always measuring the results.
Latest work
Is your marketing delivering the growth your business needs?
With complex B2B buying journeys, evolving digital channels and pressure to demonstrate ROI, it takes more than a series of campaigns to drive sustainable growth.
Can you relate?
Your brand looks and sounds like everyone else in your market
Your brand and proposition aren’t giving customers a compelling reason to choose you
You’re doing a lot of activities, but you’re not sure what’s working and what’s not
You need specialist skills but don’t want the overhead of expanding your in-house team
You don’t have a CMO or senior-level marketer in-house to create an effective strategy
You don’t have board and execution level measures in place to know if you’re winning
These aren’t simply marketing challenges. They’re growth challenges. The answer isn’t usually that you need to do more. It’s to bring the right strategy, expertise and activity together around what your business really needs to achieve your goals.
Ready to accelerate your B2B growth with a strategic marketing partner? Contact a growth marketing expert today.
What’s the role of a specialist B2B growth marketing agency?
A B2B growth marketing agency helps businesses achieve their commercial objectives through a connected approach to brand strategy, marketing, customer acquisition and performance optimisation.
Instead of focusing on individual campaigns or channels in isolation, a growth marketing agency considers how the entire marketing function can contribute to business growth.
This includes understanding your market and ideal customer profiles, defining a differentiated brand proposition, developing a clear marketing strategy, reaching and nurturing potential buyers, supporting sales conversion and measuring impact.
At Embrace, we combine strategic direction with practical implementation. We don’t just recommend what your business should do; we work alongside you to put the right activity into action, learn from the results and continuously improve performance.
And because every business has different objectives, capabilities and challenges, our approach is tailored to your exact needs.
Our B2B brand positioning approach
Sustainable growth requires more than generating leads from the people ready to buy today. It means building brand awareness and preference with future buyers while giving active prospects clear reasons to choose you.
Our BEAM approach brings together the four elements that help B2B businesses build customer relationships and drive growth.
Build awareness, preference and trust.
Your brand influences whether people recognise your business, remember what makes you different and consider you when a need arises.
We help you clarify your positioning, strengthen your value proposition and develop distinctive messaging and creative campaigns that connect with your target audiences.
Give buyers compelling reasons to choose you.
B2B buying decisions aren’t straightforward. Multiple stakeholders need to understand your value, trust your expertise and justify their decisions.
We help you understand your ideal customer profiles, their priorities and barriers to purchase, then develop the content, communications and evidence that demonstrate why your business is the right choice.
Turn interest into meaningful opportunities.
When buyers are ready to act, your marketing needs to make the next step clear.
We develop and implement targeted campaigns, optimise digital journeys and strengthen sales enablement to help convert interest into enquiries and support progression through the buying process.
Understand what works and where to improve.
Effective growth marketing requires clear objectives and meaningful measures of performance.
We establish relevant KPIs, evaluate campaign and website performance, and use the insight to refine activity, focus investment and improve results over time.
BEAM connects long-term brand building with short-term activation, so your marketing isn’t simply chasing immediate leads. It’s building the relationships and preference that support sustainable growth.
Ready to accelerate your B2B growth with a strategic marketing partner? Contact a growth marketing expert today.
Why Embrace Marketing?
Strategic thinking. Creative expertise. One senior team.
Embrace isn’t your typical outsourced marketing supplier. We’re a strategic growth partner invested in understanding your business and helping you move it forward.
We start with your business objectives
We take time to understand your commercial goals, market position, audiences and challenges before defining the right approach. Marketing activity has a purpose and a clear role to play in achieving your goals.
We connect brand and performance
Brand building and demand generation aren’t competing priorities. We bring them together to build awareness and preference over time while capturing demand from buyers ready to act.
You gain access to experienced specialists
Work directly with senior professionals across strategy, marketing, brand, creative, websites and digital. You gain the expertise you need without having to recruit for every discipline.
We combine strategy with implementation
Our team can develop your strategy and deliver the activity that brings it to life. This keeps strategic thinking connected to execution, learning and optimisation.
We work as an extension of your team
We build collaborative, long-term relationships with our clients, developing an understanding of their business, people, audiences and objectives.
We focus on measurable impact
From brand awareness and audience engagement to website conversion and lead generation, we establish relevant board and execution-level measures to understand performance and guide future activity.
Our experience spans healthcare, life sciences, scientific, manufacturing, technology and professional services, including organisations with complex propositions and specialist audiences.
Marketing that makes a measurable difference
50%
- 100%
Increase in short-term sales
Following a rebrand, marketing strategy reset, execution and measurement.
171%
- 100%
Increase in website clicks
6,610 clicks generated in six months following a new SEO strategy and website launch.
Over 3x
- 100%
Industry average PPC CTR
15.2% click-through rate follow a PPC strategy reset and implementation
Frequently asked questions
What does a B2B brand positioning agency do?
A B2B growth marketing agency helps businesses achieve commercial growth through an integrated approach to brand strategy, marketing, demand generation and performance optimisation. This can include positioning and messaging, marketing strategy, campaigns, content, SEO, AEO and GEO, website development, conversion optimisation and sales enablement. At Embrace, we combine strategic direction with implementation to help ensure marketing activity directly contributes to your business objectives.
What is the difference between a growth marketing agency and a traditional marketing agency?
A growth marketing agency focuses on how marketing contributes to wider business growth, connecting brand development, customer acquisition, conversion and measurement. Instead of concentrating on individual channels or campaigns, it considers how these activities work together to achieve commercial objectives. At Embrace, we combine brand building and short-term activation with strategic planning and ongoing optimisation, to help achieve long-term sustainable growth.
Why should a B2B business work with an outsourced growth marketing partner?
An outsourced growth marketing partnership gives your business access to a wider range of expertise without the cost and complexity of recruiting in-house. It provides additional strategic direction, implementation capacity and flexibility as your needs change. At Embrace, you work directly with experienced senior-level professionals who become an extension of your organisation, with an approach shaped around your objectives and existing capabilities.
Can Embrace act as our complete outsourced marketing department?
Yes. Embrace can provide a dedicated outsourced marketing function spanning strategic marketing leadership at director level, marketing management, content, creative, digital marketing and website expertise. We work collaboratively with your team, developing an understanding of your business and taking responsibility for agreed marketing priorities. We can also work alongside an existing marketing department where additional skills or capacity are needed.
How does Embrace develop a B2B growth marketing strategy?
We start by understanding your commercial objectives, market, brand positioning, target audiences and existing marketing performance. We then identify opportunities, establish priorities and develop a joined-up strategy that connects brand building, audience engagement, demand generation and conversion. Our BEAM approach brings together Brand, Evaluation, Action and Measurement to guide activity and continually improve performance.
How do you measure the success of growth marketing?
Success measures depend on your business objectives and the role marketing needs to play. These may include brand awareness, audience reach, website traffic, engagement, conversion rates, qualified leads, sales opportunities and pipeline contribution. We agree relevant KPIs, monitor performance and use the findings to refine activity and inform future decisions.
Which industries does Embrace Marketing specialise in?
We work with medium to large B2B and not-for-profit organisations across sectors including healthcare, life sciences, MedTech, diagnostics, scientific businesses, manufacturing, technology and professional services. Our experience helps us translate complex propositions into clear, differentiated brand stories and marketing that connects with specialist audiences.
