Advance your brand
With Embrace, a specialist life sciences and healthcare marketing agency
Who we work with
Pharma consultanciesNHSMedical devicesPharma market researchMedTech
Challenges we help solve
High-growth and acquisition brand strategy and architecture
Turning complex offerings into clear messages
Creating healthcare digital marketing campaigns for growth
Websites optimised for the right traffic, UX and conversion
Think of us for
Brand: energise your growth
Gain clarity on your brand positioning, differentiated value proposition and messaging frameworks, impactful visual identity and an inspiring brand story that’s embedded in your team.
Digital marketing: gain competitive edge
Utilise our strategic frameworks such as BEAM to reach and build relationships with your target ideal customer profiles (ICPs). Tap into our healthcare industry knowledge to enhance your digital performance and website for UX and conversion.
Sales enablement: empower your sales team
With deep ICP understanding, backed by a clear brand story, we inspire sales teams to speak one cohesive language with customer-focused offerings. Strip back unnecessary sales content and focus on the messages that matter most, delivered with creative impact.
Get in touch with Embrace, the specialist life sciences and healthcare marketing agency. See how we can help fulfil your growth objectives with high performance brand, marketing and website solutions.
Making an impact
10-year
- 100%
client relationships
279%
- 100%
increase in website impressions
1,000%
- 100%
increase in leads for digital campaign
Embrace Marketing are proud members of the Bionow community
Embrace Marketing are proud members of the Bionow community
A highly knowledgeable healthcare leadership team
Becky Reardon, Managing Director
Becky brings 17 year’s experience across brand and marketing strategy and execution in the pharma and healthcare sector. Her specialism is strategic brand positioning, ICP understanding, brand and marketing activation campaigns and sales enablement.
Ciaran Reardon, Director
Ciaran has over a decade of experience developing high-performance digital and website strategies for healthcare clients. His specialism is aligning digital and website investments with commercial objectives.
Meet the full team
Chelsea Howe
Senior Marketing Account Manager
Sarah Broughton
Senior Marketing Account Manager
Becky Ashbee
Senior Design Manager
Katie Hargreaves
Content Manager
Kirsty Buckley
Senior Creative Manager
Atkins Ko
Digital and Website Design Manager
Bradley Laycock
Graphic Design Manager
James Couser
Graphic Designer
Carolyn Chamberlain
Growth Consultant
Featured case studies
Corza
Corza Medical manufactures and supplies a range of ophthalmic single-use and reusable instruments. Corza has over 3,000 global employees, a commercial presence in 80+ countries and $500m revenue.
NHS charity
East Cheshire NHS Charity (formerly ECHO) is the official charity of East Cheshire NHS Trust. Their goal is to go above and beyond standard Government funding to enhance experiences for patients, families and staff through five NHS care communities. This includes ward improvements such as beds and new technology, staff area and waiting area refurbishments and volunteers to support and reassure patients and families.
Case study snapshots
Full-service partnership to a global pharmaceutical consultancy
Embrace has a long-standing heritage with a large pharmaceutical consultancy, offering full-service marketing and communications solutions for over a decade. Our partnership and knowledge of the companies in the group, core services and target audiences – has forged a seamless way of working together. This consultancy has a global network of offices across US and Europe and over 700 staff worldwide.
Strategy, brand and website for a contract management organisation (CRO)
Embrace initially facilitated a depth brand and marketing strategy meeting. We then developed a refreshed, distinctive value proposition and visual identity, alongside a professional and intuitive website to make this CRO stand out as a drug development process partner across every phase.
Brand development, campaigns, events and websites for APC Cardiovascular
Embrace was chosen as a full-service brand, marketing, digital and event partner to APC Cardiovascular in 2023. Since then, Embrace has developed a depth of knowledge of the target audience, products and services. A specialist and highly credible medtech distribution company, Embrace has helped develop the APC Cardiovascular brand to support their high growth strategy.
Brand development, website and collateral for biotesting company PathoQuest
PathoQuest is a highly innovative, global biotesting company that provides a validated Next Generation Sequencing (NGS) approach. Embrace was approached to support with a value proposition and new website to better represent the company’s high growth and global, innovative position in the market. We facilitated an in-depth strategy workshop and then developed a clean, modern site which is intuitive to navigate.
Frequently asked questions
Why should healthcare and life sciences organisations work with a specialist marketing agency?
We know that marketing in the science and healthcare sector requires an understanding of complex products, specialist audiences, regulatory considerations and often highly technical subject matters. A specialist agency can translate complex information into clear, credible communications that resonate with the right audiences. Embrace has over a decade of experience across pharma, medical devices, healthcare, CROs, market research and other life sciences organisations.
What healthcare organisations does Embrace Marketing work with?
Embrace works with a broad range of healthcare and life sciences organisations, including pharmaceutical consultancies, NHS organisations, medical device and MedTech companies, pharma market research businesses, CROs, Real World Data organisations, health charities, surgical instrument companies, value and outcomes organisations and biotesting companies.
What is it like to work with Embrace Marketing?
Embrace works as an extension of your team rather than simply as an external supplier. Depending on your needs, we can provide a complete outsourced marketing function or support an existing marketing team with specialist strategic, creative, digital or website expertise. Clients work directly with experienced marketing, brand, creative and digital specialists, giving them senior-level expertise without needing to build a larger in-house team.
Can Embrace help with both healthcare marketing strategy and implementation?
Yes. Embrace combines strategic marketing expertise with hands-on implementation, so strategy does not sit separately from execution. We can support healthcare organisations with brand positioning, value propositions, marketing strategy, customer journey mapping and campaigns, alongside digital marketing, content, sales enablement and website development. This joined-up approach helps ensure every marketing activity supports the same commercial and brand objectives.
How can Embrace help a healthcare organisation grow its brand and generate leads?
Embrace combines brand strategy, marketing and website optimisation to support both long-term brand growth and shorter-term lead generation. This includes developing differentiated positioning and messaging, reaching priority audiences through targeted campaigns, and optimising websites for relevant traffic (driven by SEO, AEO and GEO), user experience and conversion. Our approach is designed to balance brand building with activation rather than relying on lead generation alone.
Latest thinking
Ready to enhance your marketing performance by partnering with a specialist life sciences and healthcare marketing agency? We are dedicated to understanding your commercial objectives, becoming a seamless extension of your team and maximising ROI.
Get in touch
Embrace is a brand advancement and B2B digital marketing agency. We specialise in brand strategy, agile marketing and website development that enable brand growth. With Embrace, you can instantly expand your skillsets to suit your needs.
Contact us today to discuss an upcoming project.