Brand + activation = B2B growth in 2026

This Strategy Sorted webinar and playbook explores why brand + activation is the essential mix for B2B growth in 2026.

It looks at how “brand is back”, with Chief Marketing Officers across Europe ranking branding as a top priority and why strong brand building is key to sustainable demand generation. It also covers the balance between long-term brand work and short-term activation and how the 95% of your audience not ready to buy still need nurturing.

In the webinar, three experienced marketers share how to build a distinctive B2B brand that fuels demand, drawing on research from Les Binet and Peter Field, behavioural science and neuroscience, plus real-world B2B examples. It also introduces our BEAM framework to help balance brand, evaluation, action and measurement.

Watch on demand or read our playbook to explore how to apply brand + activation thinking to drive long-term B2B growth.

This latest thinking article was written by: