A rebrand and website for a leading UK dairy products manufacturer and supplier

We approached the project as a strategic partnership from day one. This involved prioritising deep immersion, stakeholder alignment, and a clear understanding of County Milk’s business, culture, and objectives.

A dedicated cross-functional team covering brand strategy, creative, and copy visited three of County Milk’s sites to experience the organisation first-hand. This on-the-ground immersion allowed us to see day-to-day operations and the internal culture.

We then facilitated a tailored session with the board and senior stakeholders, setting out a clear, structured approach to the rebrand. This provided reassurance around the process, while demonstrating how a brand can evolve meaningfully – retaining its heritage while sharpening its proposition for future growth.

We ran interactive workshops to deep dive into the target audience segments and to understand different stakeholder perspectives on key messaging and the brand value propositions. By working in smaller groups, we created space for open discussion and encouraged participation across teams. These sessions were critical in gaining a depth of understanding, aligning internal viewpoints, and building consensus around the future direction of the brand.

Building on this foundation, we developed a clear and differentiated value proposition, alongside tagline routes, logo concepts, and visual direction.

We led County Milk through a structured, insight-driven website development process. Our goal was to ensure the final experience was not only visually impactful, but strategically aligned to user needs and business goals.

We began by mapping key user journeys, identifying how different audiences interact with the brand and what they need at each stage. This provided a clear foundation for the site architecture, ensuring every page had a defined purpose within the wider customer journey.

Early-stage wireframes were developed to bring this thinking to life. These acted as a practical tool to guide collaborative discussions and it enabled stakeholders to explore structure, hierarchy, and messaging before moving into design and build.

Alongside this, we developed a full suite of website copy utilising the new brand positioning and tone of voice. Careful consideration was given to balancing technical accuracy with a tone that felt clear, confident, and approachable. Through interactive, in-person sessions, the County Milk team played an active role in refining the messaging to reflect both their expertise and the realities of the industry.

The result is a seamless, user-focused digital experience. The website is optimised for mobile and search, and designed to clearly communicate County Milk’s strengths, differentiate its offering, and support future growth.

With the new brand defined, our focus shifted to delivering a cohesive and high-impact launch. Every touchpoint worked together to tell a clear, consistent story and maximise engagement across audiences.

We brought the brand to life across key channels, including a fully refreshed website, company overview video, sales presentation and a suite of photography capturing the people behind the business. Supporting activity across social content, press communications, and client engagement initiatives was created to amplify the reach, strengthen relationships, and generate excitement around the milestone. Branded gift boxes – containing a personalised note, stress cow and milk bottle sweets – brought the rebrand to life creatively with current customers.

Importantly, the launch also focused on internal adoption. We equipped teams with the tools, guidance, and confidence to apply the brand consistently.

Following the successful launch, our role has evolved into an ongoing marketing partnership – focused on maintaining momentum and supporting County Milk’s continued growth.

Building on the foundations established during the rebrand, we work closely with the team to develop and deliver integrated marketing activity that strengthens brand presence, deepens audience engagement, and drives commercial impact.

This ongoing collaboration ensures the brand continues to evolve in line with business objectives – remaining consistent, relevant, and distinctive in a competitive market.