Are you interested in how you can build your B2B brand, so customers choose you? Our Managing Director and Brand Strategy Lead Becky Reardon will be presenting a seminar on this topic at the B2B Marketing Expo at ExCeL London on 27-28th November 2024.
Becky’s seminar will dive into developing a brand from purpose through to putting it into practice as part of your long-term strategy and everyday interactions. You can find out more here.
Seminar overview: From brand purpose to practice – how to get your B2B audience to choose you
In B2B often brands aren’t developed with behaviour in mind. They are developed based on a hunch of what that brand should stand for, usually from what internal business leads or marketers may think. Whilst internal key leads know their organisation, products and services inside out, they likely aren’t aware of the intrinsic behaviours we all succumb to when making decisions about which brands we buy into. When you can combine internal brand promise ideas with evidence and behavioural thinking – brand building is at its best.
Key takeaways
- Hot tips on how to develop your B2B brand to engage your audience
- How to create emotion and to apply behavioural thinking in brand building
- What works for B2B brands and what doesn’t from our experience across B2B industries and small organisations to multinationals
- An array of helpful advice on developing your brand purpose and identity to everyday brand communications
- How to identify your biggest brand challenges right now
Speaker profile
Becky Reardon, Managing Director and Brand Strategy Lead, Embrace Marketing
Becky is driven by generating powerful B2B brand strategies that have a big impact for organisations. She loves getting to the bottom of why brands exist, what makes them different and the human, emotional side of brands.
Becky has worked across all types of organisations from SMEs to large multinationals. Her experience covers most industries including healthcare, technology, manufacturing, professional services, construction, and charities.
Becky formed Embrace Marketing in 2015, with a purpose to unlock and share what truly makes brands different. Everything we do at Embrace has substance. It’s a tried and tested blend of strategy and insight combined with creativity. Our services include brand strategy and visual identity development, website design and results-driven marketing campaigns.
The clients Becky works with are all B2B and not-for-profit organisations that are making a difference to the world. They inspire our team every day. We are proud to work with clients who develop ground-breaking approaches to sustainability, who help bring better outcomes for patients and those with incredible people-first cultures.
Join us at B2B Marketing Expo, ExCeL London
Visit Embrace Marketing on stand B2B-L64
Watch our seminar ‘From brand purpose to practice – how to get your B2B audience to choose you on’ on 27th November at 12:55-13:15 and 28th November at 12:20-12:40.
Chat to Becky Reardon, Laura Edwards (Senior Marketing Account Manager) and Sarah Broughton (Marketing Account Manager) about the hottest topics in B2B marketing right now! Find us on stand B2B-L64.
This latest thinking article was written by:
Becky Reardon
Managing Director
