A differentiated positioning, website and collateral for a high-growth packaging manufacturer
Packaging One provides cutting-edge bespoke packaging solutions to a wide variety of industries. With rapid growth underway, they needed a brand and digital presence ready to scale with them – especially in the tech sector.
Objectives
Packaging One was on a steep growth trajectory, moving into larger premises and planning to expand into the US and global markets. Already partnering with one of the world’s largest tech companies, the business needed a brand identity and digital presence that would position it for international success.
Packaging One’s existing brand was outdated and no longer represented who they were or where they were heading. The company wanted a creative agency who understood the manufacturing sector, their purpose and their unique points of differentiation in order to develop a clear and compelling brand story and identity.
Solution
Brand purpose and tagline
Embrace began by uncovering Packaging One’s brand purpose and creating a powerful new tagline: ‘Packaging without boundaries.’ The tagline reflects the company’s mission and innovative approach – focused on solving complex packaging problems and finding inventive solutions that other manufacturers can’t compete with.
Rebrand and website development
A full rebrand was developed to underpin this positioning and was brought to life through a new Packaging One website, as well as an additional website showcasing one of their flagship products, MediaWrap. We handled every stage of the website project, from wireframing and SEO to copywriting, design, build, launch and hosting.
Multi-channel rollout and continued support
The refreshed brand was rolled out across multiple digital and print channels, including social media, vehicle liveries, pull-up banners, and product brochures, complete with new brand and product photography. We continue to support Packaging One with ongoing social media content, printed materials and website maintenance.
Outcome
The rebrand and digital rollout have significantly strengthened Packaging One’s online presence and supported its growth ambitions. Packaging One is now equipped with the right tools to scale on the global stage.
92%+ Semrush website health scores
90+ PageSpeed Insights scores
45% increase in LinkedIn followers
“We partnered with Embrace as our marketing team as we prepared to rebrand in advance of expanding internationally. From the outset, they took the time to understand our business, our vision and the markets we’re entering.
They supported us through a structured rebrand process that clarified our position, refined our messaging, and delivered a more consistent and adaptable visual identity. As part of this work, they also designed and developed our new website, ensuring it aligned with the updated brand and provided a clear, user-focused experience.
Thanks to Embrace, we now have a confident, future-ready brand that provides us with a stronger foundation for our international growth.”
Emma Chesworth
Director, Packaging One
About Packaging One
Packaging One provides cutting-edge bespoke packaging solutions to a wide variety of industries. With rapid growth underway, they needed a brand and digital presence ready to scale with them – especially in the tech sector.