B2B MARKETING STRATEGY
Define your marketing strategy and plan. Measure the results.
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
B2B MARKETING
strategy approach
Looking to develop your marketing, brand, or campaign strategy? We kick off B2B marketing strategy development with an ACTIVATE workshop session. All workshops are bespoke, and we can facilitate them face-to-face or by using online workshop tool Miro.
1. Pre-workshop analysis
Competitor analysis
Previous marketing/brand analysis
Growth areas identified
2. ACTIVATE workshop
Customer deep dive and empathy mapping
Purpose, strategy, and approach defined
Key messages uncovered
3. ACTIVATE your strategy
Develop the strategy and plan
Generate creative campaigns
Measure the success
See our latest work
LATEST
thoughts
How to find the right tone of voice for your B2B brand
Have you ever been reading a website page and felt your attention slowly slipping away? In B2B marketing, it can be easy to prioritise flashy graphics or messaging frameworks over the finer details – like tone of voice – that actually make your brand feel human. But...
2025 marketing strategy: step-by-step guide to success
Now that we’re well into 2025, it’s the perfect time to refine your marketing strategy—and trust us, a little planning goes a long way. The right approach can help you stay ahead of the curve, build strong connections with your audience and keep your...
5 ways to grow your brand in 2025
Marketers are increasingly under pressure to deliver ROI against a backdrop of the necessity for broad skillsets to achieve tall objectives. Embrace Marketing’s MD and Brand Strategy Lead shares her perspective on five ways to grow your brand in 2025 amid a...
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Get in touch today to chat about developing your B2B marketing strategy!
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