Stand out for what truly makes you different. Be meaningful. Be memorable. Build trust.

B2B brand development specialists

Uncover what makes your brand different

Gain clarity in your brand value proposition

Create a meaningful and memorable identity

B2B brand development specialists

Uncover what makes your brand different

Gain clarity in your brand value proposition

Create a meaningful and memorable identity

Ready to differentiate your brand?

Is your brand lacking a clear strategy, differentiation, key messaging, a strong identity or something else?

Embrace Marketing is your B2B brand specialist, with extensive experience working across SMEs to large multinational organisations. Our first step is usually to chat through your current brand challenge and objectives. Starting points from this can typically include primary and secondary brand research, internal team workshops, competitor insights and brand strategy development.

One of our key initial deliverables for clients is a differentiated, clear and punchy brand value proposition and key brand messaging. From this crucial and helpful foundation, we ensure your brand visual identity is developed to be in complete harmony. There are no fluffy marketing messages that lack substance with us. Your brand strategy, messaging and identity will focus on what truly makes you different!

Looking to develop your B2B brand to gain a competitive edge?


B2B approach

We put our experience in B2B brand building to good use and created a unique collection of RiSE brand development models. The purpose of our specialist B2B branding approach is to build brand differentiation, genuine meaning and buy-in from all stakeholders. You won’t catch us building beautiful brands with no substance.

RiSE B2B brand model from Embrace Marketing

Embrace’s RiSE brand model reveals how to strengthen your brand across all aspects from Research and Ignite to Share and Evaluate. Get in touch to get a copy of our RiSE brand challenge. Put your brand to the test and uncover your brand gaps and opportunities!


Multiple stakeholder insights
Impartial evaluation
Uncover differentiation
Brand strategy


Brand value proposition
Brand visual identity
Brand guidelines
Brand architecture


Brand launch
Brand awareness campaigns
Stakeholder experience


Brand perception
Audience reach
Engagement and leads


RiSE brand challenge

Get in touch to request your copy of the RiSE brand challenge. It’s super quick and easy to follow the questions to understand where your gaps and opportunities are!

What is a brand value proposition?

Many organisations don’t have a clear brand value proposition for their organisation and/or products and services. Yet, from a wide range of experience across B2B and not-for-profit clients, we have seen first-hand how valuable brand value propositions are.

This guide is all about what is a brand value proposition and how you can best utilise your proposition to inform your communications across your organisation with consistency and genuine differentiation.

Top B2B branding hints and tips

We’ve complied some of our latest top B2B branding hints and tips. Take a look below!

Our latest edition includes:

  • Be the most trusted brand
  • Is your brand development process biased?
  • Every B2B brand can and should share emotion
  • Brand stringency vs. brand fluidity
  • Clear brand propositions create agile marketing

Contact us today to speak to a B2B brand development specialist


case studies

IfM Engage

Uncovering true brand value for a leading university department

East Cheshire NHS Charity

Creating a vibrant and relevant brand for an NHS charity


A fresh brand to fuse qual and quant insight approach

Axon IT

Creating a digital strategy for a tech transformation company



Embrace to present and exhibit at B2B Marketing Expo London

Embrace to present and exhibit at B2B Marketing Expo London

We’re presenting and exhibiting at the B2B Marketing Expo at ExCeL London for the third time on 29-30th November this year! If you haven’t been before it’s definitely worth a visit. There are lots of varied presentations and inspiration to gain. We’ll be presenting on...

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Embrace rebrands East Cheshire NHS Charity

Embrace rebrands East Cheshire NHS Charity

We’re delighted to have developed and launched a refreshed brand, collateral and website for East Cheshire NHS Charity (formerly ECHO)! Our collaboration with East Cheshire NHS Charity, the official charity of East Cheshire NHS Trust, has resulted in a distinctive...

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Get in touch today about your latest B2B branding project!



If you're ready to embrace what makes you different, then we'd love to hear from you.