BRANDING FOR B2B
Stand out for what truly makes you different. Be meaningful. Be memorable. Build trust.
B2B brand development specialists
Uncover what makes your brand different
Gain clarity in your brand value proposition
Create a meaningful and memorable identity
B2B brand development specialists
Uncover what makes your brand different
Gain clarity in your brand value proposition
Create a meaningful and memorable identity
Ready to differentiate your brand?
Is your brand lacking a clear strategy, differentiation, key messaging, a strong identity or something else?
Embrace Marketing is your B2B brand specialist, with extensive experience working across SMEs to large multinational organisations. Our first step is usually to chat through your current brand challenge and objectives. Starting points from this can typically include primary and secondary brand research, internal team workshops, competitor insights and brand strategy development.
One of our key initial deliverables for clients is a differentiated, clear and punchy brand value proposition and key brand messaging. From this crucial and helpful foundation, we ensure your brand visual identity is developed to be in complete harmony. There are no fluffy marketing messages that lack substance with us. Your brand strategy, messaging and identity will focus on what truly makes you different!
Looking to develop your B2B brand to gain a competitive edge?
BRANDING FOR
B2B approach
We put our experience in B2B brand building to good use and created a unique collection of RiSE brand development models. The purpose of our specialist B2B branding approach is to build brand differentiation, genuine meaning and buy-in from all stakeholders. You won’t catch us building beautiful brands with no substance.
RiSE B2B brand model from Embrace Marketing
Embrace’s RiSE brand model reveals how to strengthen your brand across all aspects from Research and Ignite to Share and Evaluate. Get in touch to get a copy of our RiSE brand challenge. Put your brand to the test and uncover your brand gaps and opportunities!
Research
Multiple stakeholder insights
Impartial evaluation
Uncover differentiation
Brand strategy
Ignite
Brand value proposition
Brand visual identity
Brand guidelines
Brand architecture
Share
Brand launch
Brand awareness campaigns
Stakeholder experience
Evaluate
Brand perception
Audience reach
Engagement and leads
TAKE THE
RiSE brand challenge
Get in touch to request your copy of the RiSE brand challenge. It’s super quick and easy to follow the questions to understand where your gaps and opportunities are!
What is a brand value proposition?
Many organisations don’t have a clear brand value proposition for their organisation and/or products and services. Yet, from a wide range of experience across B2B and not-for-profit clients, we have seen first-hand how valuable brand value propositions are.
This guide is all about what is a brand value proposition and how you can best utilise your proposition to inform your communications across your organisation with consistency and genuine differentiation.
Top B2B branding hints and tips
We’ve complied some of our latest top B2B branding hints and tips. Take a look below!
Our latest edition includes:
- Be the most trusted brand
- Is your brand development process biased?
- Every B2B brand can and should share emotion
- Brand stringency vs. brand fluidity
- Clear brand propositions create agile marketing
Contact us today to speak to a B2B brand development specialist
FEATURED
case studies
IfM Engage
Uncovering true brand value for a leading university department
East Cheshire NHS Charity
Creating a vibrant and relevant brand for an NHS charity
Honeycomb
A fresh brand to fuse qual and quant insight approach
Axon IT
Creating a digital strategy for a tech transformation company
LATEST
thoughts
Embrace Marketing is a Gold Sponsor at B2B Live Manchester
Embrace Marketing is to be a Gold sponsor at the B2B Live Manchester marketing event at Voco on Wednesday, 16 July 2025. B2B Live London is a long-established exhibition, but this is the first time that the leading B2B organisation is holding an event in Manchester....
How to find the right tone of voice for your B2B brand
Have you ever been reading a website page and felt your attention slowly slipping away? In B2B marketing, it can be easy to prioritise flashy graphics or messaging frameworks over the finer details – like tone of voice – that actually make your brand feel human. But...
5 ways to grow your brand in 2025
Marketers are increasingly under pressure to deliver ROI against a backdrop of the necessity for broad skillsets to achieve tall objectives. Embrace Marketing’s MD and Brand Strategy Lead shares her perspective on five ways to grow your brand in 2025 amid a...
GET IN
touch
Get in touch today about your latest B2B branding project!
GET IN
touch
If you're ready to embrace what makes you different, then we'd love to hear from you.