STORYTELLING IN MARKETING
Tell a powerful and memorable story. Make an emotional connection. Be unique.
Develop a memorable & succinct narrative
Unique approach to storytelling
Uncover what makes your story special
Create an emotional connection
Develop a memorable & succinct narrative
Unique approach to storytelling
Uncover what makes your story special
Create an emotional connection
STORYTELLING IN
marketing approach
Storytelling is innate to us all. With the earliest evidence of storytelling dating back to 30,000 years ago – it certainly isn’t a new concept! But it is a powerful way to communicate your messages.
We’ve developed a PURE approach to storytelling. The four components Purpose, Uniqueness, Resonance and Explore, guide our clients on telling the most engaging stories.
Purpose
Define the reasons for the communication
Understand what needs to be achieved
Assess the target audience
Set the measures of success
Uniqueness
Uncover what makes the story special
Decide on the standout themes
Share individual perspectives
Create an emotional connection
Resonance
Generate a narrative to appeal to the target audience/s
Set a hierarchy of information to convey
Apply punchy, succinct taglines and messages for memorability
Balance emotional and rational messaging
Explore
Create a range of media for stakeholders to explore
Get creative in how to tell the story
Consider digital and traditional approaches
Decide how best to reach the target audience
See our latest work
LATEST
thoughts
Embrace to present and exhibit at B2B Marketing Expo London
We’re presenting and exhibiting at the B2B Marketing Expo at ExCeL London for the third time on 29-30th November this year! If you haven’t been before it’s definitely worth a visit. There are lots of varied presentations and inspiration to gain. We’ll be presenting on...
Embrace grows client base and team
We have some exciting news – we’ve recently won several new clients! A strong pipeline for 2023 has prompted us to expand our team and our new starters are already hitting the ground running! We’ve acquired several exciting clients in sectors that make a difference to...
Embrace launches refreshed brand and website
We’re delighted to have launched our refreshed Embrace brand and website! With a purpose to embrace what makes client’s brands truly different – we decided that it was time for a refresh to better communicate what makes them different. The refreshed brand and...
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Get in touch today to chat about storytelling in marketing!
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If you're ready to embrace what makes you different, then we'd love to hear from you.
