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STORYTELLING IN MARKETING

Tell a powerful and memorable story. Make an emotional connection. Be unique.

Develop a memorable & succinct narrative

Unique approach to storytelling

Uncover what makes your story special

Create an emotional connection

Develop a memorable & succinct narrative

Unique approach to storytelling

Uncover what makes your story special

Create an emotional connection

STORYTELLING IN

marketing approach

Storytelling is innate to us all. With the earliest evidence of storytelling dating back to 30,000 years ago – it certainly isn’t a new concept! But it is a powerful way to communicate your messages.

We’ve developed a PURE approach to storytelling. The four components Purpose, Uniqueness, Resonance and Explore, guide our clients on telling the most engaging stories.

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Purpose

Define the reasons for the communication
Understand what needs to be achieved
Assess the target audience
Set the measures of success

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Uniqueness

Uncover what makes the story special
Decide on the standout themes
Share individual perspectives
Create an emotional connection

Resonance

Generate a narrative to appeal to the target audience/s
Set a hierarchy of information to convey
Apply punchy, succinct taglines and messages for memorability
Balance emotional and rational messaging

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Explore

Create a range of media for stakeholders to explore
Get creative in how to tell the story
Consider digital and traditional approaches
Decide how best to reach the target audience

See our latest work

LATEST

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How cognitive processes subconsciously impact marketing

How cognitive processes subconsciously impact marketing

B2B often relies on short burst campaigns with a goal of driving immediate awareness and traction. While this can be effective on the surface for lead generation in the short-term, the challenge is often how this translates to long-term brand salience – bearing in...

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Brand + activation = B2B growth in 2026

Brand + activation = B2B growth in 2026

This Strategy Sorted webinar and playbook explores why brand + activation is the essential mix for B2B growth in 2026. It looks at how “brand is back”, with Chief Marketing Officers across Europe ranking branding as a top priority and why strong brand building is key...

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GET IN

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Get in touch today to chat about storytelling in marketing!