01625 789050 hello@weareembrace.com

STORYTELLING IN MARKETING

Tell a powerful and memorable story. Make an emotional connection. Be unique.

Develop a memorable & succinct narrative

Unique approach to storytelling

Uncover what makes your story special

Create an emotional connection

Develop a memorable & succinct narrative

Unique approach to storytelling

Uncover what makes your story special

Create an emotional connection

STORYTELLING IN

marketing approach

Storytelling is innate to us all. With the earliest evidence of storytelling dating back to 30,000 years ago – it certainly isn’t a new concept! But it is a powerful way to communicate your messages.

We’ve developed a PURE approach to storytelling. The four components Purpose, Uniqueness, Resonance and Explore, guide our clients on telling the most engaging stories.

arrow in a target

Purpose

Define the reasons for the communication
Understand what needs to be achieved
Assess the target audience
Set the measures of success

white heart icon

Uniqueness

Uncover what makes the story special
Decide on the standout themes
Share individual perspectives
Create an emotional connection

Resonance

Generate a narrative to appeal to the target audience/s
Set a hierarchy of information to convey
Apply punchy, succinct taglines and messages for memorability
Balance emotional and rational messaging

Looking glass with diamond

Explore

Create a range of media for stakeholders to explore
Get creative in how to tell the story
Consider digital and traditional approaches
Decide how best to reach the target audience

See our latest work

LATEST

thoughts

Carolyn Chamberlain joins Embrace as growth consultant

Carolyn Chamberlain joins Embrace as growth consultant

We are thrilled to welcome Carolyn Chamberlain to the team as our part-time growth consultant. As specialists in the B2B science and healthcare sector including market research, CROs and medical devices – Carolyn’s experience complements Embrace perfectly....

read more
The resurgence of B2B public relations

The resurgence of B2B public relations

B2B public relations has always played an important role in building brand awareness and credibility through trusted industry publications. But while the exposure was valuable, demonstrating its commercial impact wasn't always straightforward. As digital marketing...

read more
Senior creatives share best-kept design secrets

Senior creatives share best-kept design secrets

This webinar lifts the lid on how experienced designers approach their work beyond the final output. It explores the hidden thinking, decisions and techniques that shape effective design, aimed at marketers and junior designers looking to build confidence and...

read more

GET IN

touch

Get in touch today to chat about storytelling in marketing!