STORYTELLING IN MARKETING
Tell a powerful and memorable story. Make an emotional connection. Be unique.
Develop a memorable & succinct narrative
Unique approach to storytelling
Uncover what makes your story special
Create an emotional connection
Develop a memorable & succinct narrative
Unique approach to storytelling
Uncover what makes your story special
Create an emotional connection
STORYTELLING IN
marketing approach
Storytelling is innate to us all. With the earliest evidence of storytelling dating back to 30,000 years ago – it certainly isn’t a new concept! But it is a powerful way to communicate your messages.
We’ve developed a PURE approach to storytelling. The four components Purpose, Uniqueness, Resonance and Explore, guide our clients on telling the most engaging stories.
Purpose
Define the reasons for the communication
Understand what needs to be achieved
Assess the target audience
Set the measures of success
Uniqueness
Uncover what makes the story special
Decide on the standout themes
Share individual perspectives
Create an emotional connection
Resonance
Generate a narrative to appeal to the target audience/s
Set a hierarchy of information to convey
Apply punchy, succinct taglines and messages for memorability
Balance emotional and rational messaging
Explore
Create a range of media for stakeholders to explore
Get creative in how to tell the story
Consider digital and traditional approaches
Decide how best to reach the target audience
See our latest work
LATEST
thoughts
Embrace Marketing is a Gold Sponsor at B2B Live Manchester
Embrace Marketing is to be a Gold sponsor at the B2B Live Manchester marketing event at Voco on Wednesday, 16 July 2025. B2B Live London is a long-established exhibition, but this is the first time that the leading B2B organisation is holding an event in Manchester....
How to find the right tone of voice for your B2B brand
Have you ever been reading a website page and felt your attention slowly slipping away? In B2B marketing, it can be easy to prioritise flashy graphics or messaging frameworks over the finer details – like tone of voice – that actually make your brand feel human. But...
Embrace to present and exhibit at B2B Marketing Expo London
We’re presenting and exhibiting at the B2B Marketing Expo at ExCeL London for the third time on 29-30th November this year! If you haven’t been before it’s definitely worth a visit. There are lots of varied presentations and inspiration to gain. We’ll be presenting on...
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