STORYTELLING IN MARKETING
Tell a powerful and memorable story. Make an emotional connection. Be unique.
Develop a memorable & succinct narrative
Unique approach to storytelling
Uncover what makes your story special
Create an emotional connection
Develop a memorable & succinct narrative
Unique approach to storytelling
Uncover what makes your story special
Create an emotional connection
STORYTELLING IN
marketing approach
Storytelling is innate to us all. With the earliest evidence of storytelling dating back to 30,000 years ago – it certainly isn’t a new concept! But it is a powerful way to communicate your messages.
We’ve developed a PURE approach to storytelling. The four components Purpose, Uniqueness, Resonance and Explore, guide our clients on telling the most engaging stories.
Purpose
Define the reasons for the communication
Understand what needs to be achieved
Assess the target audience
Set the measures of success
Uniqueness
Uncover what makes the story special
Decide on the standout themes
Share individual perspectives
Create an emotional connection
Resonance
Generate a narrative to appeal to the target audience/s
Set a hierarchy of information to convey
Apply punchy, succinct taglines and messages for memorability
Balance emotional and rational messaging
Explore
Create a range of media for stakeholders to explore
Get creative in how to tell the story
Consider digital and traditional approaches
Decide how best to reach the target audience
See our latest work
LATEST
thoughts
Brand + Activation: What about the 95% who aren’t ready to buy now?
If only 5% of your market is ready to buy, what are you doing with the other 95%? B2B marketing has largely shifted over the past couple of years to become less brand and more activation focused. We can track clicks, downloads, enquiries, MQLs, opportunities and...
How cognitive processes subconsciously impact marketing
B2B often relies on short burst campaigns with a goal of driving immediate awareness and traction. While this can be effective on the surface for lead generation in the short-term, the challenge is often how this translates to long-term brand salience – bearing in...
Brand + activation = B2B growth in 2026
This Strategy Sorted webinar and playbook explores why brand + activation is the essential mix for B2B growth in 2026. It looks at how “brand is back”, with Chief Marketing Officers across Europe ranking branding as a top priority and why strong brand building is key...
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Get in touch today to chat about storytelling in marketing!