STORYTELLING IN MARKETING

Tell a powerful and memorable story. Make an emotional connection. Be unique.

Develop a memorable & succinct narrative

Unique approach to storytelling

Uncover what makes your story special

Create an emotional connection

Develop a memorable & succinct narrative

Unique approach to storytelling

Uncover what makes your story special

Create an emotional connection

STORYTELLING IN

marketing approach

Storytelling is innate to us all. With the earliest evidence of storytelling dating back to 30,000 years ago – it certainly isn’t a new concept! But it is a powerful way to communicate your messages.

We’ve developed a PURE approach to storytelling. The four components Purpose, Uniqueness, Resonance and Explore, guide our clients on telling the most engaging stories.

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Purpose

Define the reasons for the communication
Understand what needs to be achieved
Assess the target audience
Set the measures of success

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Uniqueness

Uncover what makes the story special
Decide on the standout themes
Share individual perspectives
Create an emotional connection

Resonance

Generate a narrative to appeal to the target audience/s
Set a hierarchy of information to convey
Apply punchy, succinct taglines and messages for memorability
Balance emotional and rational messaging

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Explore

Create a range of media for stakeholders to explore
Get creative in how to tell the story
Consider digital and traditional approaches
Decide how best to reach the target audience

See our latest work

LATEST

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Instantly connect through storytelling

Instantly connect through storytelling

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What makes a great B2B animation?

What makes a great B2B animation?

  When you hear the word ‘animation’, what springs to mind? Animations are rapidly becoming one of the strongest marketing tools for B2B businesses. Why? They’re multi-purpose! They continue to hit the mark and are extremely impactful. It’s believed that viewers...

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Get in touch today to chat about storytelling in marketing!

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If you're ready to embrace what makes you different, then we'd love to hear from you.