STORYTELLING IN MARKETING
Tell a powerful and memorable story. Make an emotional connection. Be unique.
Develop a memorable & succinct narrative
Unique approach to storytelling
Uncover what makes your story special
Create an emotional connection
Develop a memorable & succinct narrative
Unique approach to storytelling
Uncover what makes your story special
Create an emotional connection
STORYTELLING IN
marketing approach
Storytelling is innate to us all. With the earliest evidence of storytelling dating back to 30,000 years ago – it certainly isn’t a new concept! But it is a powerful way to communicate your messages.
We’ve developed a PURE approach to storytelling. The four components Purpose, Uniqueness, Resonance and Explore, guide our clients on telling the most engaging stories.
Purpose
Define the reasons for the communication
Understand what needs to be achieved
Assess the target audience
Set the measures of success
Uniqueness
Uncover what makes the story special
Decide on the standout themes
Share individual perspectives
Create an emotional connection
Resonance
Generate a narrative to appeal to the target audience/s
Set a hierarchy of information to convey
Apply punchy, succinct taglines and messages for memorability
Balance emotional and rational messaging
Explore
Create a range of media for stakeholders to explore
Get creative in how to tell the story
Consider digital and traditional approaches
Decide how best to reach the target audience
See our latest work
LATEST
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Get in touch today to chat about storytelling in marketing!
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If you're ready to embrace what makes you different, then we'd love to hear from you.
