B2B MARKETING STRATEGY
Define your marketing strategy and plan. Measure the results.
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
B2B MARKETING
strategy approach
Looking to develop your marketing, brand, or campaign strategy? We kick off B2B marketing strategy development with an ACTIVATE workshop session. All workshops are bespoke, and we can facilitate them face-to-face or by using online workshop tool Miro.
1. Pre-workshop analysis
Competitor analysis
Previous marketing/brand analysis
Growth areas identified
2. ACTIVATE workshop
Customer deep dive and empathy mapping
Purpose, strategy, and approach defined
Key messages uncovered
3. ACTIVATE your strategy
Develop the strategy and plan
Generate creative campaigns
Measure the success
See our latest work
LATEST
thoughts
8 big shifts shaping B2B marketing in 2026
Becky Reardon, Managing Director, Embrace Marketing has seen B2B marketing evolve significantly during her 17-year career. But the past couple of years have seen some significant shifts. Marketing has been evolving rapidly over the past couple of years, so it seems...
Why internal communication matters
We often spend a lot of time thinking about how to talk to clients, but how often do we think about how we talk to each other? In fast-paced, complex businesses, poor internal communication isn’t just frustrating, it can actually slow projects, confuse teams and even...
Why accessibility matters for B2B and not-for-profits
Let’s be honest, when most people think about websites, accessibility isn’t always top of mind. But we believe it should be! Accessibility is about making your website usable for everyone, including people with disabilities, those on mobile devices in busy...
GET IN
touch
Get in touch today to chat about developing your B2B marketing strategy!