B2B MARKETING STRATEGY
Define your marketing strategy and plan. Measure the results.
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
B2B MARKETING
strategy approach
Looking to develop your marketing, brand, or campaign strategy? We kick off B2B marketing strategy development with an ACTIVATE workshop session. All workshops are bespoke, and we can facilitate them face-to-face or by using online workshop tool Miro.
1. Pre-workshop analysis
Competitor analysis
Previous marketing/brand analysis
Growth areas identified
2. ACTIVATE workshop
Customer deep dive and empathy mapping
Purpose, strategy, and approach defined
Key messages uncovered
3. ACTIVATE your strategy
Develop the strategy and plan
Generate creative campaigns
Measure the success
See our latest work
LATEST
thoughts
10 learnings from 10 years of B2B marketing
As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and technology to manufacturing, construction and...
What is B2B brand positioning and why does it matter?
Brand positioning is hugely important in B2B organisations. When your brand positioning in the marketplace is crystal clear, every team member can push forward in the same, cohesive direction. Brand positioning helps set your brand apart in often a competitive...
How do you rebrand after an acquisition?
When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to continuity for employees, customers, and suppliers...
GET IN
touch
Get in touch today to chat about developing your B2B marketing strategy!
