B2B MARKETING STRATEGY

Define your marketing strategy and plan. Measure the results.

Gain clarity on your marketing strategy

Set your marketing & content plan

Collaborate in an ACTIVATE marketing workshop

Measure the results

Gain clarity on your marketing strategy

Set your marketing & content plan

Collaborate in an ACTIVATE marketing workshop

Measure the results

B2B MARKETING

strategy approach

Looking to develop your marketing, brand, or campaign strategy? We kick off B2B marketing strategy development with an ACTIVATE workshop session. All workshops are bespoke, and we can facilitate them face-to-face or by using online workshop tool Miro.

1. Pre-workshop analysis

Competitor analysis
Previous marketing/brand analysis
Growth areas identified

2. ACTIVATE workshop

Customer deep dive and empathy mapping
Purpose, strategy, and approach defined
Key messages uncovered

3. ACTIVATE your strategy

Develop the strategy and plan
Generate creative campaigns
Measure the success

See our latest work

LATEST

thoughts

The biggest B2B challenges for marketers

The biggest B2B challenges for marketers

Being a B2B marketer has never been more challenging. In this blog Becky Reardon, Managing Director, Embrace Marketing, discusses some of the main challenges that B2B marketers are facing. We’ll be sharing a series of Strategy Sorted helpful guides and content to...

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Embrace Marketing is a Gold Sponsor at B2B Live Manchester

Embrace Marketing is a Gold Sponsor at B2B Live Manchester

Embrace Marketing is to be a Gold sponsor at the B2B Live Manchester marketing event at Voco on Wednesday, 16 July 2025. B2B Live London is a long-established exhibition, but this is the first time that the leading B2B organisation is holding an event in Manchester....

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How to find the right tone of voice for your B2B brand

How to find the right tone of voice for your B2B brand

Have you ever been reading a website page and felt your attention slowly slipping away? In B2B marketing, it can be easy to prioritise flashy graphics or messaging frameworks over the finer details – like tone of voice – that actually make your brand feel human. But...

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GET IN

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Get in touch today to chat about developing your B2B marketing strategy!

GET IN

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If you're ready to embrace what makes you different, then we'd love to hear from you.