B2B MARKETING STRATEGY
Define your marketing strategy and plan. Measure the results.
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
B2B MARKETING
strategy approach
Looking to develop your marketing, brand, or campaign strategy? We kick off B2B marketing strategy development with an ACTIVATE workshop session. All workshops are bespoke, and we can facilitate them face-to-face or by using online workshop tool Miro.
1. Pre-workshop analysis
Competitor analysis
Previous marketing/brand analysis
Growth areas identified
2. ACTIVATE workshop
Customer deep dive and empathy mapping
Purpose, strategy, and approach defined
Key messages uncovered
3. ACTIVATE your strategy
Develop the strategy and plan
Generate creative campaigns
Measure the success
See our latest work
LATEST
thoughts
The biggest B2B challenges for marketers
Being a B2B marketer has never been more challenging. In this blog Becky Reardon, Managing Director, Embrace Marketing, discusses some of the main challenges that B2B marketers are facing. We’ll be sharing a series of Strategy Sorted helpful guides and content to...
Embrace Marketing is a Gold Sponsor at B2B Live Manchester
Embrace Marketing is to be a Gold sponsor at the B2B Live Manchester marketing event at Voco on Wednesday, 16 July 2025. B2B Live London is a long-established exhibition, but this is the first time that the leading B2B organisation is holding an event in Manchester....
How to find the right tone of voice for your B2B brand
Have you ever been reading a website page and felt your attention slowly slipping away? In B2B marketing, it can be easy to prioritise flashy graphics or messaging frameworks over the finer details – like tone of voice – that actually make your brand feel human. But...
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Get in touch today to chat about developing your B2B marketing strategy!
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If you're ready to embrace what makes you different, then we'd love to hear from you.