B2B MARKETING STRATEGY
Define your marketing strategy and plan. Measure the results.
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
Gain clarity on your marketing strategy
Set your marketing & content plan
Collaborate in an ACTIVATE marketing workshop
Measure the results
B2B MARKETING
strategy approach
Looking to develop your marketing, brand, or campaign strategy? We kick off B2B marketing strategy development with an ACTIVATE workshop session. All workshops are bespoke, and we can facilitate them face-to-face or by using online workshop tool Miro.
1. Pre-workshop analysis
Competitor analysis
Previous marketing/brand analysis
Growth areas identified
2. ACTIVATE workshop
Customer deep dive and empathy mapping
Purpose, strategy, and approach defined
Key messages uncovered
3. ACTIVATE your strategy
Develop the strategy and plan
Generate creative campaigns
Measure the success
See our latest work
LATEST
thoughts
Brand + Activation: What about the 95% who aren’t ready to buy now?
If only 5% of your market is ready to buy, what are you doing with the other 95%? B2B marketing has largely shifted over the past couple of years to become less brand and more activation focused. We can track clicks, downloads, enquiries, MQLs, opportunities and...
How cognitive processes subconsciously impact marketing
B2B often relies on short burst campaigns with a goal of driving immediate awareness and traction. While this can be effective on the surface for lead generation in the short-term, the challenge is often how this translates to long-term brand salience – bearing in...
Brand + activation = B2B growth in 2026
This Strategy Sorted webinar and playbook explores why brand + activation is the essential mix for B2B growth in 2026. It looks at how “brand is back”, with Chief Marketing Officers across Europe ranking branding as a top priority and why strong brand building is key...
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touch
Get in touch today to chat about developing your B2B marketing strategy!