Digital
marketing

Digital marketing is a balancing act between compelling content, data, analytics and interpretation. Digital channels offer us extensive opportunities to build brand awareness and engagement. At Embrace our priority is getting our strategy right to maximise your reach and ROI.

We’re in an age of information overload and digital marketing to us means to cut through the noise!

Digital
marketing

Digital marketing is a balancing act between compelling content, data, analytics and interpretation. Digital channels offer us extensive opportunities to build brand awareness and engagement. At Embrace our priority is getting our strategy right to maximise your reach and ROI.

We’re in an age of information overload and digital marketing to us means to cut through the noise!

Embrace takes a holistic and strategic approach to digital marketing using our REACH digital marketing model. Once we have determined the best strategy for clients we implement digital marketing campaigns and content including social media management, organic and paid activities, video, podcasts, websites and landing pages and email campaigns.

Digital marketing strategy

Our REACH digital marketing tool takes a holistic approach and stands for: Research, Evaluate, Action, Change and Hook. To get started we do our research on areas such as keywords, competitor activity and content resonance and we then move on to define and action our strategy. More on REACH.

Content creation

We generate compelling content from insights such as content search tools, customer research and customer empathy mapping. We test what messages most engage and continue to adapt the types of content we generate accordingly. Being authentic is crucial to us and we’ll always push for content that demonstrates your true points of differentiation.

Measurement

We believe that continuous measurement is absolutely key. We measure all of our activities to see what the best performing content is, what types of posts gain the highest impressions and engagement levels and which most impact conversion.

Latest thinking

Digital marketing in action

Maid2Clean

ACS Construction

TedXBollington

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