Digital
marketing
We’re in an age of information overload and digital marketing to us means to cut through the noise!
Digital
marketing
We’re in an age of information overload and digital marketing to us means to cut through the noise!
Embrace takes a holistic and strategic approach to digital marketing using our REACH digital marketing model. Once we have determined the best strategy for clients we implement digital marketing campaigns and content including social media management, organic and paid activities, video, podcasts, websites and landing pages and email campaigns.
Digital marketing strategy
Our REACH digital marketing tool takes a holistic approach and stands for: Research, Evaluate, Action, Change and Hook. To get started we do our research on areas such as keywords, competitor activity and content resonance and we then move on to define and action our strategy. More on REACH.
Content creation
We generate compelling content from insights such as content search tools, customer research and customer empathy mapping. We test what messages most engage and continue to adapt the types of content we generate accordingly. Being authentic is crucial to us and we’ll always push for content that demonstrates your true points of differentiation.
Measurement
We believe that continuous measurement is absolutely key. We measure all of our activities to see what the best performing content is, what types of posts gain the highest impressions and engagement levels and which most impact conversion.
Latest thinking
Why B2B website innovation is top of our agenda
According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor's site instead. We understand how important client...
Why LinkedIn is vital to B2B marketing strategy
How LinkedIn is transforming B2B marketing strategy LinkedIn had a surge in popularity during COVID-19. Clocking up to 722 million members, 29 million of those in the UK, people have used the...
Kick-start 2021 with a brand and digital cleanse
It's a fresh year but most of us are feeling far from fresh! In the worrying times we live in and with a lack of human contact, it’s the start of a strange year. But we always like to look on the...