Digital
marketing
We’re in an age of information overload and digital marketing to us means to cut through the noise!
Digital
marketing
We’re in an age of information overload and digital marketing to us means to cut through the noise!
Embrace takes a holistic and strategic approach to digital marketing using our REACH digital marketing model. Once we have determined the best strategy for clients we implement digital marketing campaigns and content including social media management, organic and paid activities, video, podcasts, websites and landing pages and email campaigns.
Digital marketing strategy
Our REACH digital marketing tool takes a holistic approach and stands for: Research, Evaluate, Action, Change and Hook. To get started we do our research on areas such as keywords, competitor activity and content resonance and we then move on to define and action our strategy. More on REACH.
Content creation
We generate compelling content from insights such as content search tools, customer research and customer empathy mapping. We test what messages most engage and continue to adapt the types of content we generate accordingly. Being authentic is crucial to us and we’ll always push for content that demonstrates your true points of differentiation.
Measurement
We believe that continuous measurement is absolutely key. We measure all of our activities to see what the best performing content is, what types of posts gain the highest impressions and engagement levels and which most impact conversion.
Latest thinking
Embrace uncovers fake SEO
Did you know that the first five results on Google count for 67% of all clicks and page two only counts for 5% of all clicks? Do you really know what’s going on in the background of your digital...
Marketing in the midst of information overload
We are well and truly in an age of information overload and here’s the problem… Our brains traditionally focused on one core thing at a time and now we expect ourselves to be able to deal with a plethora of information and technologies.
Embrace launches new REACH digital marketing model
We are excited to launch our new digital marketing model ‘REACH’. A five-step unique tool, REACH takes you on a strategic digital marketing journey from research and strategy through to implementation and measurement.