DIGITAL MARKETING AGENCY
Develop your digital marketing customer journey. Build relationships. Attract, engage and retain your audience.
Build new customer relationships
Take prospects on a journey to acquisition
Map out your essential brand touchpoints
Join up marketing and sales
Build new customer relationships
Take prospects on a journey to acquisition
Map out your essential brand touchpoints
Join up marketing and sales
B2B DIGITAL
marketing approach
Digital marketing has grown exponentially in B2B – especially since the pandemic. It’s a balancing act between compelling content, data, analytics, and interpretation!
At Embrace, we’ve mapped out many B2B customer journeys to build essential client relationships.
Digital strategy
Take part in a bespoke ACTIVATE digital marketing workshop to uncover your strategy. You’ll be surprised how our curiosity and a few key tasks will help tease out what matters most. After the session we’ll all be clear on the approach and key messaging and campaign topics to add memorability, credibility and engagement for your brand.
Campaign development
Our approach joins up marketing and sales and we include key targeted steps such as social media (especially LinkedIn – both at an individual and company level), email campaigns, content marketing, business development emails, website landing pages, organic and paid activities, sales support materials and more.
Creative content
In an age of information overload and digital marketing must cut through the noise! As a full-service creative agency, we develop engaging articles, case studies, videos, podcasts, eBooks and infographics, to name a few!
Measurement
We believe that continuous measurement is absolutely key. We measure all digital activities to see what the best performing content and channels are. When we work with clients on an ongoing basis we share a detailed ROI report at the end of each month.
Contact us today to speak to a digital marketing specialist
FEATURED
case studies
ACS Construction Group
Repositioning and differentiating a construction group
Axon IT
Creating a digital strategy for a tech transformation company
LATEST
thoughts
Why every word counts in B2B CTAs
Have you ever read “Order now!” at the end of a leaflet, web page or sales deck and felt a bit hesitant? Maybe it seemed too pushy, too vague or just a bit off? That instinct isn’t just you being picky. There’s a surprising amount of psychology behind why we engage...
Account-Based Marketing (ABM) tactics using digital channels
In B2B marketing, it's easy to get caught up in chasing volume — more leads, more clicks, more reach. But here’s the truth: not all leads are created equal. Account-Based Marketing (ABM) flips the traditional broad reach model on its head by focusing on the right...
The biggest B2B challenges for marketers
Being a B2B marketer has never been more challenging. In this blog Becky Reardon, Managing Director, Embrace Marketing, discusses some of the main challenges that B2B marketers are facing. We’ll be sharing a series of Strategy Sorted helpful guides and content to...
GET IN
touch
Get in touch today to chat about how we can add value to your digital marketing!
GET IN
touch
If you're ready to embrace what makes you different, then we'd love to hear from you.