by Becky Reardon | Jun 3, 2026 | Marketing, Websites
The new era of B2B marketing has arrived A new era for B2B marketing has been activated – and there is no going back! Whilst we’ve seen B2B marketing evolve over the past decade, with tech advancements and the impact of global events, the change we are in now is the...
by Becky Reardon | Jun 3, 2026 | Marketing, Websites
Google announces huge change in Search strategy Big update… Google has just announced a huge change in Search strategy that will impact all marketers. Google is introducing a new, intelligent AI-powered Search box, marking its biggest upgrade in over 25 years. This is...
by Becky Reardon | May 15, 2026 | Brand, Marketing, Websites
8 big shifts shaping B2B marketing in 2026 Becky Reardon, Managing Director, Embrace Marketing has seen B2B marketing evolve significantly during her 17-year career. But the past couple of years have seen some significant shifts. Marketing has been evolving rapidly...
by Katie Hargreaves | Mar 3, 2026 | Marketing, Websites
Why accessibility matters for B2B and not-for-profits Let’s be honest, when most people think about websites, accessibility isn’t always top of mind. But we believe it should be! Accessibility is about making your website usable for everyone, including people with...
by Katie Hargreaves | Feb 24, 2026 | Brand, Marketing, Websites
The art of balancing brand + activation for growth How well are you currently balancing brand + activation for growth? Embrace recently hosted a webinar on the hot topic of how you need a considered balance for your organisation to drive sustainable growth. With B2B...
by Katie Hargreaves | Dec 19, 2025 | Marketing, Websites
The B2B website checklist for 2026 B2B buyer behaviour is shifting quickly, with an increasing amount of time spent gathering information online to inform the decision-making process. Search via AI is part of the process and patience for slow or confusing websites has...
