by Katie Hargreaves | Aug 4, 2026 | Brand, Marketing
The resurgence of B2B public relations B2B public relations has always played an important role in building brand awareness and credibility through trusted industry publications. But while the exposure was valuable, demonstrating its commercial impact wasn’t...
by Becky Ashbee | Jun 22, 2026 | Brand, Marketing, Webinars, Websites
Senior creatives share best-kept design secrets This webinar lifts the lid on how experienced designers approach their work beyond the final output. It explores the hidden thinking, decisions and techniques that shape effective design, aimed at marketers and junior...
by Becky Reardon | Jun 3, 2026 | Marketing, Websites
The new era of B2B marketing has arrived A new era for B2B marketing has been activated – and there is no going back! Whilst we’ve seen B2B marketing evolve over the past decade, with tech advancements and the impact of global events, the change we are in now is the...
by Becky Reardon | Jun 3, 2026 | Marketing, Websites
Google announces huge change in Search strategy Big update… Google has just announced a huge change in Search strategy that will impact all marketers. Google is introducing a new, intelligent AI-powered Search box, marking its biggest upgrade in over 25 years. This is...
by Becky Reardon | May 15, 2026 | Brand, Marketing, Websites
8 big shifts shaping B2B marketing in 2026 Becky Reardon, Managing Director, Embrace Marketing has seen B2B marketing evolve significantly during her 17-year career. But the past couple of years have seen some significant shifts. Marketing has been evolving rapidly...
by Katie Hargreaves | Mar 3, 2026 | Marketing, Websites
Why accessibility matters for B2B and not-for-profits Let’s be honest, when most people think about websites, accessibility isn’t always top of mind. But we believe it should be! Accessibility is about making your website usable for everyone, including people with...
