by Katie Hargreaves | Dec 19, 2025 | Marketing, Websites
The B2B website checklist for 2026 B2B buyer behaviour is shifting quickly, with an increasing amount of time spent gathering information online to inform the decision-making process. Search via AI is part of the process and patience for slow or confusing websites has...
by Jack Lenton | Oct 30, 2025 | Brand, Marketing
Key takeaways from CIM North West’s flagship 2025 conference We had a great time attending the Chartered Institute of Marketing’s (CIM) inaugural flagship conference in Manchester. Bringing together marketers from across the North, the event was a brilliant...
by Becky Reardon | Oct 23, 2025 | Brand, Marketing, Team, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Jack Lenton | Oct 22, 2025 | Marketing, Websites
Your website health checklist: how to keep your site performing at its best Congratulations – you’ve just launched your new website, complete with eye-catching visuals, engaging content and SEO optimisation. Getting a new website up and running can feel like a...
by Katie Hargreaves | Sep 16, 2025 | Brand, Marketing, Team
How brands can stay authentic in 2025 Authenticity. It’s one of those words that gets thrown around a lot in marketing but in 2025, it feels more important than ever. With AI pumping out content left, right and centre and so many interactions happening through screens...
by Jack Lenton | Sep 3, 2025 | Marketing, Websites
SEO that works for search engines and humans You’ve built a user-friendly website that performs on desktop and mobile, added eye-catching designs and started populating it with great content. But how do you ensure it gets seen by the right people? With over a billion...
