by Becky Reardon | Aug 19, 2026 | Brand, Marketing
Brand + Activation: What about the 95% who aren’t ready to buy now? If only 5% of your market is ready to buy, what are you doing with the other 95%? B2B marketing has largely shifted over the past couple of years to become less brand and more activation focused. We...
by Chelsea Howe | Aug 13, 2026 | Brand, Marketing
How cognitive processes subconsciously impact marketing B2B often relies on short burst campaigns with a goal of driving immediate awareness and traction. While this can be effective on the surface for lead generation in the short-term, the challenge is often how this...
by Becky Reardon | Aug 12, 2026 | Brand, Webinars
Brand + activation = B2B growth in 2026 This Strategy Sorted webinar and playbook explores why brand + activation is the essential mix for B2B growth in 2026. It looks at how “brand is back”, with Chief Marketing Officers across Europe ranking branding as a top...
by Katie Hargreaves | Aug 4, 2026 | Brand, Marketing
The resurgence of B2B public relations B2B public relations has always played an important role in building brand awareness and credibility through trusted industry publications. But while the exposure was valuable, demonstrating its commercial impact wasn’t...
by Becky Ashbee | Jun 22, 2026 | Brand, Marketing, Webinars, Websites
Senior creatives share best-kept design secrets This webinar lifts the lid on how experienced designers approach their work beyond the final output. It explores the hidden thinking, decisions and techniques that shape effective design, aimed at marketers and junior...
by Becky Reardon | May 15, 2026 | Brand, Marketing, Websites
8 big shifts shaping B2B marketing in 2026 Becky Reardon, Managing Director, Embrace Marketing has seen B2B marketing evolve significantly during her 17-year career. But the past couple of years have seen some significant shifts. Marketing has been evolving rapidly...
