by Becky Reardon | Nov 6, 2025 | Brand
How to kick B2B’s obsession with short-term strategy Over the last decade, B2B marketing has become obsessed with lead generation and short-term pipeline. Every campaign, every dashboard, every budget conversation seems to route back to one question: “How many leads...
by Jack Lenton | Oct 30, 2025 | Brand, Marketing
Key takeaways from CIM North West’s flagship 2025 conference We had a great time attending the Chartered Institute of Marketing’s (CIM) inaugural flagship conference in Manchester. Bringing together marketers from across the North, the event was a brilliant...
by Becky Reardon | Oct 23, 2025 | Brand, Marketing, Team, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Katie Hargreaves | Oct 8, 2025 | Brand, Team
What is agile marketing and why it matters Ever feel like your marketing campaigns are running on a hamster wheel… lots of activity, but not much forward motion? You’re not alone. That’s where agile marketing comes in. It’s a way of working that...
by Jack Lenton | Oct 2, 2025 | Brand
Join our workshop ‘How to win faster with agile marketing’ at B2B Marketing Live We’re excited to announce that Embrace will once again be heading to B2B Marketing Live, taking place at ExCeL London on 19–20 November 2025! You’ll find us at stand B2B-G24...
by Becky Reardon | Sep 30, 2025 | Brand
What is B2B brand positioning and why does it matter? Brand positioning is hugely important in B2B organisations. When your brand positioning in the marketplace is crystal clear, every team member can push forward in the same, cohesive direction. Brand positioning...
