by Jack Lenton | Oct 2, 2025 | Brand
Join our workshop ‘How to win faster with agile marketing’ at B2B Marketing Live We’re excited to announce that Embrace will once again be heading to B2B Marketing Live, taking place at ExCeL London on 19–20 November 2025! You’ll find us at stand B2B-G24...
by Becky Reardon | Sep 30, 2025 | Brand
What is B2B brand positioning and why does it matter? Brand positioning is hugely important in B2B organisations. When your brand positioning in the marketplace is crystal clear, every team member can push forward in the same, cohesive direction. Brand positioning...
by Becky Reardon | Sep 25, 2025 | Brand, Team
How do you rebrand after an acquisition? When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to...
by Katie Hargreaves | Sep 16, 2025 | Brand, Marketing, Team
How brands can stay authentic in 2025 Authenticity. It’s one of those words that gets thrown around a lot in marketing but in 2025, it feels more important than ever. With AI pumping out content left, right and centre and so many interactions happening through screens...
by Jack Lenton | Aug 19, 2025 | Brand, Marketing, Websites
What is dark social and why is it so important in B2B marketing? You’ve created great content, optimised it for search, and shared it via social media and email campaigns. But then you check your analytics and see a load of traffic coming from… nowhere. If you’ve ever...
by Katie Hargreaves | Aug 5, 2025 | Brand, Team
How employee advocacy can boost your B2B brand When people think about branding, they usually picture shiny logos, fancy colour palettes and maybe a catchy tagline. And sure, that stuff matters. But if you’re in B2B, there’s one seriously underrated branding...
