by Katie Hargreaves | Jul 23, 2025 | Brand, Marketing
Hottest topics from B2B Marketing Live Manchester Tuesday 16th July was a big day for us. Not only did we officially unveil our Embrace rebrand as a Gold Sponsor at B2B Marketing Live Manchester, but we also spent the day having some fantastic conversations with lots...
by Becky Reardon | Jul 17, 2025 | Brand, Team
Embrace Marketing rebrands ahead of 10th anniversary We’ve got some exciting news to share… Embrace Marketing has a fresh new look! As we approach our 10-year anniversary this October, we’ve rebranded to better reflect who we are today and where...
by Jack Lenton | Jul 10, 2025 | Brand, Marketing, Team, Websites
9 key elements to build trust on your B2B website Trust is everything in B2B, especially when it comes to your website. Your website is often the first impression potential buyers get of your business, and in many cases, it needs to move them from “Who are you?” to...
by Jack Lenton | Jul 1, 2025 | Brand, Marketing
What is Answer Engine Optimisation (AEO) and why should marketers care? Not too long ago, digital marketing was dominated by a few primary goals: ranking high on Google, getting clicks and converting visitors. But with ever-changing Google algorithms, rapidly...
by Jack Lenton | Jun 24, 2025 | Brand, Marketing
Why every word counts in B2B CTAs Have you ever read “Order now!” at the end of a leaflet, web page or sales deck and felt a bit hesitant? Maybe it seemed too pushy, too vague or just a bit off? That instinct isn’t just you being picky. There’s a surprising amount of...
by Becky Reardon | Jun 5, 2025 | Brand
The biggest B2B challenges for marketers Being a B2B marketer has never been more challenging. In this blog Becky Reardon, Managing Director, Embrace Marketing, discusses some of the main challenges that B2B marketers are facing. We’ll be sharing a series of Strategy...
