by Katie Hargreaves | Sep 16, 2025 | Brand, Marketing, Team
How brands can stay authentic in 2025 Authenticity. It’s one of those words that gets thrown around a lot in marketing but in 2025, it feels more important than ever. With AI pumping out content left, right and centre and so many interactions happening through screens...
by Jack Lenton | Aug 19, 2025 | Brand, Marketing, Websites
What is dark social and why is it so important in B2B marketing? You’ve created great content, optimised it for search, and shared it via social media and email campaigns. But then you check your analytics and see a load of traffic coming from… nowhere. If you’ve ever...
by Katie Hargreaves | Aug 5, 2025 | Brand, Team
How employee advocacy can boost your B2B brand When people think about branding, they usually picture shiny logos, fancy colour palettes and maybe a catchy tagline. And sure, that stuff matters. But if you’re in B2B, there’s one seriously underrated branding...
by Katie Hargreaves | Jul 23, 2025 | Brand, Marketing
Hottest topics from B2B Marketing Live Manchester Tuesday 16th July was a big day for us. Not only did we officially unveil our Embrace rebrand as a Gold Sponsor at B2B Marketing Live Manchester, but we also spent the day having some fantastic conversations with lots...
by Becky Reardon | Jul 17, 2025 | Brand, Team
Embrace Marketing rebrands ahead of 10th anniversary We’ve got some exciting news to share… Embrace Marketing has a fresh new look! As we approach our 10-year anniversary this October, we’ve rebranded to better reflect who we are today and where...
by Jack Lenton | Jul 10, 2025 | Brand, Marketing, Team, Websites
9 key elements to build trust on your B2B website Trust is everything in B2B, especially when it comes to your website. Your website is often the first impression potential buyers get of your business, and in many cases, it needs to move them from “Who are you?” to...
