by Jack Lenton | Jul 1, 2025 | Brand, Marketing
What is Answer Engine Optimisation (AEO) and why should marketers care? Not too long ago, digital marketing was dominated by a few primary goals: ranking high on Google, getting clicks and converting visitors. But with ever-changing Google algorithms, rapidly...
by Jack Lenton | Jun 24, 2025 | Brand, Marketing
Why every word counts in B2B CTAs Have you ever read “Order now!” at the end of a leaflet, web page or sales deck and felt a bit hesitant? Maybe it seemed too pushy, too vague or just a bit off? That instinct isn’t just you being picky. There’s a surprising amount of...
by Becky Reardon | Jun 5, 2025 | Brand
The biggest B2B challenges for marketers Being a B2B marketer has never been more challenging. In this blog Becky Reardon, Managing Director, Embrace Marketing, discusses some of the main challenges that B2B marketers are facing. We’ll be sharing a series of Strategy...
by Embrace | Jun 4, 2025 | Brand, Team
Embrace Marketing is a Gold Sponsor at B2B Live Manchester Embrace Marketing is to be a Gold sponsor at the B2B Live Manchester marketing event at Voco on Wednesday, 16 July 2025. B2B Live London is a long-established exhibition, but this is the first time that the...
by Jack Lenton | May 1, 2025 | Brand, Team
How to find the right tone of voice for your B2B brand Have you ever been reading a website page and felt your attention slowly slipping away? In B2B marketing, it can be easy to prioritise flashy graphics or messaging frameworks over the finer details – like tone of...
by Jack Lenton | Apr 23, 2025 | Brand, Marketing
Is LinkedIn still good for B2B lead generation? When it comes to B2B marketing, no platform rules the roost quite like LinkedIn. Since its launch in 2003 (and perhaps more crucially, its acquisition by Microsoft in 2016), it’s become the go-to hub for professionals...
