ChatGPT cheat sheet: how to make AI writing more human

ChatGPT cheat sheet: how to make AI writing more human

Can you believe that it has only been around 15 months since ChatGPT first launched? In that short time, the OpenAI application and a wide range of other innovative artificial intelligence tools have completely revolutionised all kinds of industries. Copywriting is no...
B2B digital marketing essentials for success

B2B digital marketing essentials for success

Digital marketing has become indispensable for businesses looking to thrive in today’s digital landscape. It offers unparalleled reach through widespread internet usage, offering different capabilities, measurability, and flexibility, making it a powerful tool...
How to differentiate your B2B brand

How to differentiate your B2B brand

Picture this: you’re standing in a crowded, bustling marketplace, surrounded by countless stalls and traders all vying for your attention, shouting about their latest offers and beckoning you over. Sounds overwhelming, right? This can be what it feels like for B2B...
Is it worth playing the SEO long game?

Is it worth playing the SEO long game?

In today’s world of marketing, most people are fixated on measuring short-term lead generation. They want leads to flow in quickly and often that can result in a lack of focus and investment into their SEO strategy. Return on Investment (ROI) often comes to the fore...
How to write great SEO meta descriptions

How to write great SEO meta descriptions

Did you know there are over a billion websites on the internet today? With such an overload of information, it’s easier than ever to get lost amongst the masses, and getting your site noticed can feel like an impossible task. This is why it’s now vital to use all the...