by Becky Reardon | May 15, 2026 | Digital, SEO, Strategy
8 big shifts shaping B2B marketing in 2026 Becky Reardon, Managing Director, Embrace Marketing has seen B2B marketing evolve significantly during her 17-year career. But the past couple of years have seen some significant shifts. Marketing has been evolving rapidly...
by Becky Reardon | Oct 23, 2025 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Jack Lenton | Oct 22, 2025 | SEO
Your website health checklist: how to keep your site performing at its best Congratulations – you’ve just launched your new website, complete with eye-catching visuals, engaging content and SEO optimisation. Getting a new website up and running can feel like a...
by Jack Lenton | Sep 3, 2025 | SEO, Websites
SEO that works for search engines and humans You’ve built a user-friendly website that performs on desktop and mobile, added eye-catching designs and started populating it with great content. But how do you ensure it gets seen by the right people? With over a billion...
by Jack Lenton | Aug 26, 2025 | Digital, SEO, Websites
Top 3 tech marketing trends from summer 2025 This summer has been a busy one in the world of marketing technology, with some major shifts that will shape how brands connect with audiences online. From new Google search features to major social platforms rethinking...
by Jack Lenton | Aug 19, 2025 | Digital, SEO, Websites
What is dark social and why is it so important in B2B marketing? You’ve created great content, optimised it for search, and shared it via social media and email campaigns. But then you check your analytics and see a load of traffic coming from… nowhere. If you’ve ever...
