by Embrace | Jul 19, 2024 | Branding, Digital
Your brand has never been more important than it is today. In an increasingly competitive environment to attract new customers and new employees, your brand represents the heart of your business. Many organisations see their brand as a logo, tagline, key messages and...
by Embrace | Jul 3, 2024 | Digital, Strategy
Knowing how to craft detailed, effective buyer personas can be a game-changer for any B2B marketing strategy. It’s no secret that marketing costs money, and buyer personas are a great way to ensure that your budget is being put to the best possible use by tailoring...
by Embrace | Apr 18, 2024 | Digital
Digital marketing has become indispensable for businesses looking to thrive in today’s digital landscape. It offers unparalleled reach through widespread internet usage, offering different capabilities, measurability, and flexibility, making it a powerful tool...
by Embrace | Feb 6, 2024 | Digital, Outsourced Marketing, Strategy
If you’ve never thought about conducting a marketing audit on your business, then you are likely missing out on some fantastic opportunities. If you have a skilled marketing team in place, then it’s tempting to trust that your strategies don’t need to be touched and...
by Embrace | Jan 10, 2024 | Digital, Strategy
Ready for the hottest B2B marketing trends for 2024?! As new trends, strategies and technologies emerge, find out the latest approaches to grab the attention of your customers and to stand out from the crowd. Let’s explore some of the most anticipated trends that we...
by Embrace | Dec 19, 2023 | Branding, Digital, Strategy
With customers now expecting increasingly personalised services, understanding the customer’s decision-making journey is more important than ever. By knowing every step of your customer’s buying process inside out, you can better understand how to get them on board...