How to align brand promise and brand experience

How to align brand promise and brand experience

Be honest… does your customers’ experience of your brand truly align with your brand promise? Do your marketing messages reflect the service that your customers or stakeholders can expect? If you think you have a disconnect then you’re definitely losing out on...
Embrace launches new RiSE brand model

Embrace launches new RiSE brand model

We are delighted to launch our new holistic brand model RiSE for organisations that are serious about growth. Launched in 2019 at the B2B Expo in London, the RiSE brand model enables organisations to use branding as a strategic tool to get ahead of the competition....
Are you embracing the power of branding?

Are you embracing the power of branding?

  Building a strong brand can have a huge impact on how you operate as an organisation and how clients perceive your company and products/services. When we think about what a brand is, some may think immediately of visual brand interpretations such as a logo,...
Embrace brand refresh radiates ‘different’

Embrace brand refresh radiates ‘different’

When you know that your brand doesn’t represent what you truly stand for, it’s time to make a change! Embrace has evolved significantly over the past few years and our brand had to represent what we stand for today and where our agency is heading. We wanted our brand...
6 ways to generate brand power

6 ways to generate brand power

  We believe that the best brands build power. A brand should stop you in your tracks. It should be distinctive and memorable. Most of us make decisions based on emotional connections with brands. Yet we see so many B2B brands not tapping into people’s emotions!...
Is branding in a day possible?

Is branding in a day possible?

  This is the challenge that we set ourselves recently. But why? Well, have you ever felt that your company branding is niggling in the back of your mind? Something just isn’t right, but you don’t have the time to improve things? You want a quick solution, but...