Why Colour is Essential for B2B Brand Success

Why Colour is Essential for B2B Brand Success

When we consider the different elements which make up a brand’s identity, the colour palette is a crucial component in how people envision your brand. Humans are extremely visual beings; and, as colours are so powerful, they can be extremely impactful in the way we...
How emotion builds stronger B2B brands

How emotion builds stronger B2B brands

  Where’s the emotion in B2B marketing? Often non-existent, isn’t it?! That’s a problem – because emotion creates personal, instinctive connections. B2B marketing seems to be much more rational and factual when compared to B2C marketing which has a more emotional...
How to build brand trust

How to build brand trust

  Since the pandemic, 70% say trusting a brand is more important today than in the past. ¾ of B2B organisations will also stay loyal due to brand trust – even if it’s more expensive than an alternative provider! Obviously if you’ve had a fantastic experience with...

Brand emotion: How do you choose which socks to wear?

How do you choose which socks to wear? There’s more to picking which socks to wear than you first think. You might have practical considerations like what works best with my outfit, you might need sport socks to go to the gym and you want those little ones that you...

Rebranding in 2020 – Who’s leading the way?

This year, more than ever, it’s important to keep your brand fresh as well as adapting and overcoming challenges in the marketplace. Some huge household names have taken the plunge in 2020 and rebranded for a number of reasons. So, what are the main reasons you should...

Warning signs you need a brand refresh or rebrand

Fed up of your drab, outdated branding? That’s certainly one reason to consider a refresh! But a brand refresh has many other important reasons. You must also consider what best supports your strategic goals – is it a brand refresh or a full rebrand?   To put it...