by Embrace | Jul 19, 2024 | Branding, Digital
Your brand has never been more important than it is today. In an increasingly competitive environment to attract new customers and new employees, your brand represents the heart of your business. Many organisations see their brand as a logo, tagline, key messages and...
by Embrace | Apr 12, 2024 | Branding
Picture this: you’re standing in a crowded, bustling marketplace, surrounded by countless stalls and traders all vying for your attention, shouting about their latest offers and beckoning you over. Sounds overwhelming, right? This can be what it feels like for B2B...
by Embrace | Feb 22, 2024 | Branding
Who does your business serve and how are you different? Many organisations don’t have a clear brand value proposition for their organisation and/or products and services. Yet, from a wide range of experience across B2B and not-for-profit clients, we have seen...
by Embrace | Jan 29, 2024 | Branding, Creative, Strategy
2023 is set to be an exciting year for graphic design. The combination of constantly evolving AI tools as well as an increased desire for more of a human touch will see varied bold leaps taken in the design world. Here are a few, in no particular order, of our...
by Embrace | Dec 19, 2023 | Branding, Digital, Strategy
With customers now expecting increasingly personalised services, understanding the customer’s decision-making journey is more important than ever. By knowing every step of your customer’s buying process inside out, you can better understand how to get them on board...
by Embrace | Oct 26, 2023 | Branding
Are you clear on the unique qualities that make your brand stand out from competitors? When it comes to conveying the individual qualities of your brand to potential customers, two key approaches are important to consider: differentiation and distinctiveness. Both...
