by Becky Reardon | Oct 1, 2026 | Marketing
The NHS is changing. Is your healthcare marketing keeping up? If you provide medical devices, diagnostics or health technology to the NHS, you will likely be aware of some significant shifts in the last eighteen months. Here’s a recap on some of the fundamental...
by Becky Reardon | Aug 19, 2026 | Brand, Marketing
Brand + Activation: What about the 95% who aren’t ready to buy now? If only 5% of your market is ready to buy, what are you doing with the other 95%? B2B marketing has largely shifted over the past couple of years to become less brand and more activation focused. We...
by Becky Reardon | Aug 12, 2026 | Brand, Webinars
Brand + activation = B2B growth in 2026 This Strategy Sorted webinar and playbook explores why brand + activation is the essential mix for B2B growth in 2026. It looks at how “brand is back”, with Chief Marketing Officers across Europe ranking branding as a top...
by Becky Reardon | Aug 7, 2026 | Team
Carolyn Chamberlain joins Embrace as growth consultant We are thrilled to welcome Carolyn Chamberlain to the team as our part-time growth consultant. As specialists in the B2B science and healthcare sector including market research, CROs and medical devices –...
by Becky Reardon | Jul 15, 2026 | Marketing, Websites
The new era of B2B marketing has arrived A new era for B2B marketing has been activated – and there is no going back! Whilst we’ve seen B2B marketing evolve over the past decade, with tech advancements and the impact of global events, the change we are in now is the...
