by Becky Reardon | Sep 30, 2025 | Branding, Strategy
What is B2B brand positioning and why does it matter? Brand positioning is hugely important in B2B organisations. When your brand positioning in the marketplace is crystal clear, every team member can push forward in the same, cohesive direction. Brand positioning...
by Becky Reardon | Sep 25, 2025 | Branding, Creative, Digital, Strategy
How do you rebrand after an acquisition? When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to...
by Becky Reardon | Jul 17, 2025 | Branding
Embrace Marketing rebrands ahead of 10th anniversary We’ve got some exciting news to share… Embrace Marketing has a fresh new look! As we approach our 10-year anniversary this October, we’ve rebranded to better reflect who we are today and where...
by Becky Reardon | Jun 5, 2025 | Digital, Outsourced Marketing, Strategy
The biggest B2B challenges for marketers Being a B2B marketer has never been more challenging. In this blog Becky Reardon, Managing Director, Embrace Marketing, discusses some of the main challenges that B2B marketers are facing. We’ll be sharing a series of Strategy...
by Becky Reardon | Jan 30, 2025 | Branding, Creative, Strategy
5 ways to grow your brand in 2025 Marketers are increasingly under pressure to deliver ROI against a backdrop of the necessity for broad skillsets to achieve tall objectives. Embrace Marketing’s MD and Brand Strategy Lead shares her perspective on five ways to grow...
