by Becky Reardon | Nov 6, 2025 | Brand
How to kick B2B’s obsession with short-term strategy Over the last decade, B2B marketing has become obsessed with lead generation and short-term pipeline. Every campaign, every dashboard, every budget conversation seems to route back to one question: “How many leads...
by Becky Reardon | Oct 23, 2025 | Brand, Marketing, Team
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Becky Reardon | Sep 30, 2025 | Brand
What is B2B brand positioning and why does it matter? Brand positioning is hugely important in B2B organisations. When your brand positioning in the marketplace is crystal clear, every team member can push forward in the same, cohesive direction. Brand positioning...
by Becky Reardon | Sep 25, 2025 | Brand, Team
How do you rebrand after an acquisition? When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to...
by Becky Reardon | Jul 17, 2025 | Brand, Team
Embrace Marketing rebrands ahead of 10th anniversary We’ve got some exciting news to share… Embrace Marketing has a fresh new look! As we approach our 10-year anniversary this October, we’ve rebranded to better reflect who we are today and where...
