by Katie Hargreaves | Apr 16, 2026 | Digital, Strategy
Why internal communication matters We often spend a lot of time thinking about how to talk to clients, but how often do we think about how we talk to each other? In fast-paced, complex businesses, poor internal communication isn’t just frustrating, it can actually...
by Katie Hargreaves | Mar 3, 2026 | Digital, Strategy
Why accessibility matters for B2B and not-for-profits Let’s be honest, when most people think about websites, accessibility isn’t always top of mind. But we believe it should be! Accessibility is about making your website usable for everyone, including people with...
by Katie Hargreaves | Feb 24, 2026 | Branding, Outsourced Marketing, Strategy
The art of balancing brand + activation for growth How well are you currently balancing brand + activation for growth? Embrace recently hosted a webinar on the hot topic of how you need a considered balance for your organisation to drive sustainable growth. With B2B...
by Katie Hargreaves | Feb 12, 2026 | Branding, Creative, Strategy
Is it time to refresh your brand? Brand has moved way beyond the early days of cattle branding. It’s not meant to stay the same forever! But in B2B, we sometimes treat it that way, sticking to the same vision, mission, proposition and identity – because it feels...
by Katie Hargreaves | Dec 19, 2025 | Strategy, Websites
The B2B website checklist for 2026 B2B buyer behaviour is shifting quickly, with an increasing amount of time spent gathering information online to inform the decision-making process. Search via AI is part of the process and patience for slow or confusing websites has...
by Becky Reardon | Dec 11, 2025 | Strategy
3 hot trends for your B2B marketing strategy in 2026 What’s going to be hot in B2B marketing next year? Our Managing Director Becky shares three top trends which she thinks will be big in 2026. Brand is back Finally, brand is back on the radar! Is the era of...
