by Embrace | Jul 3, 2024 | Digital, Strategy
Knowing how to craft detailed, effective buyer personas can be a game-changer for any B2B marketing strategy. It’s no secret that marketing costs money, and buyer personas are a great way to ensure that your budget is being put to the best possible use by tailoring...
by Embrace | Feb 6, 2024 | Digital, Outsourced Marketing, Strategy
If you’ve never thought about conducting a marketing audit on your business, then you are likely missing out on some fantastic opportunities. If you have a skilled marketing team in place, then it’s tempting to trust that your strategies don’t need to be touched and...
by Embrace | Jan 29, 2024 | Branding, Creative, Strategy
2023 is set to be an exciting year for graphic design. The combination of constantly evolving AI tools as well as an increased desire for more of a human touch will see varied bold leaps taken in the design world. Here are a few, in no particular order, of our...
by Embrace | Jan 10, 2024 | Digital, Strategy
Ready for the hottest B2B marketing trends for 2024?! As new trends, strategies and technologies emerge, find out the latest approaches to grab the attention of your customers and to stand out from the crowd. Let’s explore some of the most anticipated trends that we...
by Embrace | Dec 19, 2023 | Branding, Digital, Strategy
With customers now expecting increasingly personalised services, understanding the customer’s decision-making journey is more important than ever. By knowing every step of your customer’s buying process inside out, you can better understand how to get them on board...
by Embrace | Nov 15, 2023 | Digital, Outsourced Marketing, Strategy
Mastering the art of B2B marketing is no mean feat! There are many skills and techniques that are essential to apply relevant strategies and activities to build brand awareness and enquiries. Whilst all B2B brands vary greatly across industries, there are proven...
