by Jack Lenton | Aug 26, 2025 | Digital, SEO, Websites
Top 3 tech marketing trends from summer 2025 This summer has been a busy one in the world of marketing technology, with some major shifts that will shape how brands connect with audiences online. From new Google search features to major social platforms rethinking...
by Jack Lenton | Aug 19, 2025 | Digital, SEO, Websites
What is dark social and why is it so important in B2B marketing? You’ve created great content, optimised it for search, and shared it via social media and email campaigns. But then you check your analytics and see a load of traffic coming from… nowhere. If you’ve ever...
by Katie Hargreaves | Jul 23, 2025 | Branding, Creative, Digital, Storytelling, Strategy, Team
Hottest topics from B2B Marketing Live Manchester Tuesday 16th July was a big day for us. Not only did we officially unveil our Embrace rebrand as a Gold Sponsor at B2B Marketing Live Manchester, but we also spent the day having some fantastic conversations with lots...
by Jack Lenton | Jun 24, 2025 | Digital
Why every word counts in B2B CTAs Have you ever read “Order now!” at the end of a leaflet, web page or sales deck and felt a bit hesitant? Maybe it seemed too pushy, too vague or just a bit off? That instinct isn’t just you being picky. There’s a surprising amount of...
by Embrace | Jun 16, 2025 | Digital, Outsourced Marketing
Account-Based Marketing (ABM) tactics using digital channels In B2B marketing, it’s easy to get caught up in chasing volume — more leads, more clicks, more reach. But here’s the truth: not all leads are created equal. Account-Based Marketing (ABM)...
by Becky Reardon | Jun 5, 2025 | Digital, Outsourced Marketing, Strategy
The biggest B2B challenges for marketers Being a B2B marketer has never been more challenging. In this blog Becky Reardon, Managing Director, Embrace Marketing, discusses some of the main challenges that B2B marketers are facing. We’ll be sharing a series of Strategy...
