by Embrace | Jul 6, 2023 | Digital, Outsourced Marketing, Strategy
If you’re not currently applying account-based marketing as part of your strategy you are likely missing out on some fantastic opportunities. We often work with clients who are offering high value products and services to their B2B audiences. Taking an account-based...
by Embrace | Apr 18, 2023 | Digital, SEO, Strategy, Websites
If you are reading this blog, you probably already know how crucial search engine optimisation (SEO) is to digital marketing. But did you know there are a few key SEO metrics that can hugely improve the effectiveness of your website’s search engine visibility?...
by Embrace | Apr 4, 2023 | Digital, SEO, Strategy, Websites
We’ve all heard about Search Engine Optimisation (SEO), but do you really know how to use it and how not to use it? The term ‘SEO’ has been around since the mid-nineties, predating Google which was established in 1998. Back then, search engines like Yahoo ran like an...
by Embrace | Feb 23, 2023 | Digital, Websites
Jack Lenton, Senior Content Executive at Embrace ponders the impact of ChatGPT and AI on content generation. Every so often, an invention comes along that is so ground-breaking it completely transforms the way we live our day-to-day lives. In the 20th century it was...
by Embrace | Jan 12, 2023 | Digital, Outsourced Marketing, Strategy
Hello, 2023! It’s that time of year again to set your marketing strategy if you haven’t done already. This blog touches on the key B2B marketing trends to be aware of in 2023 to get the most from your strategy and efforts. With 63% of businesses increasing their...
by Embrace | Oct 31, 2022 | Digital, Outsourced Marketing, Strategy
Christmas is just around the corner! Where has the year gone?! When we all begin to wind down for the festive season, the B2B world, in turn, becomes less engaged with online content as they prepare for the new year ahead. So, how do you still grab your market’s...
