by Jack Lenton | Aug 19, 2025 | Brand, Marketing, Websites
What is dark social and why is it so important in B2B marketing? You’ve created great content, optimised it for search, and shared it via social media and email campaigns. But then you check your analytics and see a load of traffic coming from… nowhere. If you’ve ever...
by Atkins Ko | Jul 30, 2025 | Marketing, Team, Websites
Are AI chatbots really the future of web support? If you’re in the tech, web or SaaS industries, you’ve probably encountered the same age-old problem: what’s the best way to manage a huge library of support content? So many websites come with hundreds of articles,...
by Katie Hargreaves | Jul 23, 2025 | Brand, Marketing
Hottest topics from B2B Marketing Live Manchester Tuesday 16th July was a big day for us. Not only did we officially unveil our Embrace rebrand as a Gold Sponsor at B2B Marketing Live Manchester, but we also spent the day having some fantastic conversations with lots...
by Jack Lenton | Jul 10, 2025 | Brand, Marketing, Team, Websites
9 key elements to build trust on your B2B website Trust is everything in B2B, especially when it comes to your website. Your website is often the first impression potential buyers get of your business, and in many cases, it needs to move them from “Who are you?” to...
by Jack Lenton | Jul 1, 2025 | Brand, Marketing
What is Answer Engine Optimisation (AEO) and why should marketers care? Not too long ago, digital marketing was dominated by a few primary goals: ranking high on Google, getting clicks and converting visitors. But with ever-changing Google algorithms, rapidly...
by Jack Lenton | Jun 24, 2025 | Brand, Marketing
Why every word counts in B2B CTAs Have you ever read “Order now!” at the end of a leaflet, web page or sales deck and felt a bit hesitant? Maybe it seemed too pushy, too vague or just a bit off? That instinct isn’t just you being picky. There’s a surprising amount of...
