by Jack Lenton | Jun 24, 2025 | Brand, Marketing
Why every word counts in B2B CTAs Have you ever read “Order now!” at the end of a leaflet, web page or sales deck and felt a bit hesitant? Maybe it seemed too pushy, too vague or just a bit off? That instinct isn’t just you being picky. There’s a surprising amount of...
by Embrace | Jun 16, 2025 | Marketing, Team
Account-Based Marketing (ABM) tactics using digital channels In B2B marketing, it’s easy to get caught up in chasing volume — more leads, more clicks, more reach. But here’s the truth: not all leads are created equal. Account-Based Marketing (ABM)...
by Jack Lenton | Apr 23, 2025 | Brand, Marketing
Is LinkedIn still good for B2B lead generation? When it comes to B2B marketing, no platform rules the roost quite like LinkedIn. Since its launch in 2003 (and perhaps more crucially, its acquisition by Microsoft in 2016), it’s become the go-to hub for professionals...
by Jack Lenton | Apr 11, 2025 | Marketing, Websites
How much does website performance impact conversion rates? We’ve all been there. You click a link to visit a website and… nothing happens. Sitting and waiting in vain for a slow, clunky website to load can be such a pain! Website performance isn’t just a technical...
by Jack Lenton | Mar 18, 2025 | Marketing, Websites
Grow your global audience with these international SEO essentials Did you know there are approximately 8.5 billion Google searches every single day? That’s a daily search for every single person on earth! Such a massive volume of searches presents an incredible...
by Jack Lenton | Feb 20, 2025 | Marketing, Websites
Getting international SEO right: common mistakes to avoid If your business has a growing global audience, how can you ensure your international SEO efforts are helping – not hindering – your reach? Expanding your brand’s presence across different markets is an...
