by Jack Lenton | Apr 18, 2023 | Digital, SEO, Strategy, Websites
Which SEO metrics are most important to track? If you are reading this blog, you probably already know how crucial search engine optimisation (SEO) is to digital marketing. But did you know there are a few key SEO metrics that can hugely improve the effectiveness of...
by Katie Hargreaves | Apr 4, 2023 | Digital, SEO, Strategy, Websites
SEO techniques to avoid The term ‘SEO’ has been around since the mid-nineties, predating Google which was established in 1998. Back then, search engines like Yahoo ran like an online directory instead. Remember the Yellow Pages? Essentially, it was a huge, physical...
by Jack Lenton | Feb 8, 2023 | SEO, Strategy, Websites
Get the most out of Google’s SEO algorithm The past couple of years have been challenging, hectic, scary, unpredictable, and many more things all at once. Google’s search algorithm is constantly evolving to provide the best possible user experience. In recent years,...
by Jack Lenton | Jan 13, 2023 | SEO, Strategy, Websites
Optimise your website performance in 2023 No matter what kind of industry you’re in, having a great quality website can make a huge difference to the success of your business. Many businesses might not feel tech-savvy enough to keep their website up to date, or worry...
by Ciarán Reardon | Oct 5, 2022 | SEO, Websites
What is search engine optimisation (SEO)? Most people have heard about search engine optimisation (SEO) – but not everyone is really sure how to use it properly and incorporate it into their digital marketing strategies. Search Engine Optimisation (SEO) has been...
by Ciarán Reardon | Feb 10, 2022 | Digital, SEO, Websites
Website trends for 2022 We’re not far into 2022, but that isn’t stopping us looking further ahead into the year to try and gage what the newest website trends are going to be. Website elements like content, design and navigation will inevitably always be around –...