by Katie Hargreaves | Dec 19, 2025 | Strategy
The B2B Website Checklist for 2026 B2B buyer behaviour is shifting quickly, with an increasing amount of time spent gathering information online to inform the decision-making process. Search via AI is part of the process and patience for slow or confusing websites has...
by Becky Reardon | Dec 11, 2025 | Strategy
3 hot trends for your B2B marketing strategy in 2026 What’s going to be hot in B2B marketing next year? Our Managing Director Becky shares three top trends which she thinks will be big in 2026. Brand is back Finally, brand is back on the radar! Is the era of...
by Becky Reardon | Nov 14, 2025 | Outsourced Marketing, Strategy
8 key ingredients for B2B marketing strategy development for 2026 As you’ll be well aware, an effective B2B marketing strategy is about much more than quick wins or lead generation. It’s about building the groundwork for sustainable brand growth, by amalgamating your...
by Becky Reardon | Oct 23, 2025 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Becky Reardon | Sep 30, 2025 | Branding, Strategy
What is B2B brand positioning and why does it matter? Brand positioning is hugely important in B2B organisations. When your brand positioning in the marketplace is crystal clear, every team member can push forward in the same, cohesive direction. Brand positioning...
by Becky Reardon | Sep 25, 2025 | Branding, Creative, Digital, Strategy
How do you rebrand after an acquisition? When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to...
