by Katie Hargreaves | Feb 24, 2026 | Branding, Outsourced Marketing, Strategy
The art of balancing brand + activation for growth How well are you currently balancing brand + activation for growth? Embrace recently hosted a webinar on the hot topic of how you need a considered balance for your organisation to drive sustainable growth. With B2B...
by Katie Hargreaves | Feb 12, 2026 | Branding, Creative, Strategy
Is it time to refresh your brand? Brand has moved way beyond the early days of cattle branding. It’s not meant to stay the same forever! But in B2B, we sometimes treat it that way, sticking to the same vision, mission, proposition and identity – because it feels...
by Katie Hargreaves | Dec 19, 2025 | Strategy, Websites
The B2B website checklist for 2026 B2B buyer behaviour is shifting quickly, with an increasing amount of time spent gathering information online to inform the decision-making process. Search via AI is part of the process and patience for slow or confusing websites has...
by Becky Reardon | Dec 11, 2025 | Strategy
3 hot trends for your B2B marketing strategy in 2026 What’s going to be hot in B2B marketing next year? Our Managing Director Becky shares three top trends which she thinks will be big in 2026. Brand is back Finally, brand is back on the radar! Is the era of...
by Becky Reardon | Nov 14, 2025 | Outsourced Marketing, Strategy
8 key ingredients for B2B marketing strategy development for 2026 As you’ll be well aware, an effective B2B marketing strategy is about much more than quick wins or lead generation. It’s about building the groundwork for sustainable brand growth –...
by Becky Reardon | Oct 23, 2025 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
