by Becky Reardon | Oct 23, 2025 | Branding, Creative, Digital, Outsourced Marketing, SEO, Storytelling, Strategy, Websites
10 learnings from 10 years of B2B marketing As Embrace recently celebrated ten years in business, we thought it’d be a great time to reflect. We’ve learnt so much from working across a wide range of B2B organisations, small to large – from healthcare and...
by Becky Reardon | Sep 30, 2025 | Branding, Strategy
What is B2B brand positioning and why does it matter? Brand positioning is hugely important in B2B organisations. When your brand positioning in the marketplace is crystal clear, every team member can push forward in the same, cohesive direction. Brand positioning...
by Becky Reardon | Sep 25, 2025 | Branding, Creative, Digital, Strategy
How do you rebrand after an acquisition? When you acquire a business branding often becomes an afterthought. There’s a lot going on and often branding falls to the bottom of the list. The problem with this is that brand strategy can make a huge difference to...
by Katie Hargreaves | Sep 16, 2025 | Branding, Strategy
How brands can stay authentic in 2025 Authenticity. It’s one of those words that gets thrown around a lot in marketing but in 2025, it feels more important than ever. With AI pumping out content left, right and centre and so many interactions happening through screens...
by Katie Hargreaves | Aug 5, 2025 | Branding, Strategy
How employee advocacy can boost your B2B brand When people think about branding, they usually picture shiny logos, fancy colour palettes and maybe a catchy tagline. And sure, that stuff matters. But if you’re in B2B, there’s one seriously underrated branding...
by Katie Hargreaves | Jul 23, 2025 | Branding, Creative, Digital, Storytelling, Strategy, Team
Hottest topics from B2B Marketing Live Manchester Tuesday 16th July was a big day for us. Not only did we officially unveil our Embrace rebrand as a Gold Sponsor at B2B Marketing Live Manchester, but we also spent the day having some fantastic conversations with lots...
