Market research agency Mustard was looking to launch ‘Honeycomb’, a new business unit focused on combining market research and data science. Embrace understood the innovative nature of Honeycomb straightaway and we were keen to make sure that what differentiated this brand shone through strongly and succinctly. Our creatives generated a brand logo and assets that represented the fresh and interlinking nature of Honeycomb. Brand guidelines and accompanying assets including stationery and templates were issued for brand consistency. Embrace generated a new website with a succinct animated brand explainer video to quickly communicate what makes Honeycomb different.

Market research agency Mustard was looking to launch ‘Honeycomb’, a new business unit focused on combining market research and data science. Embrace understood the innovative nature of Honeycomb straightaway and we were keen to make sure that what differentiated this brand shone through strongly and succinctly. Our creatives generated a brand logo and assets that represented the fresh and interlinking nature of Honeycomb. Brand guidelines and accompanying assets including stationery and templates were issued for brand consistency. Embrace generated a new website with a succinct animated brand explainer video to quickly communicate what makes Honeycomb different.

Starting a new brand can be daunting, so we wanted someone who was approachable, jargon free, and easy to work with to help with our branding and website – Embrace were exactly that. The team are lovely and are always a call or an email away, are full of creative ideas, and aren’t afraid to challenge your briefs which was perfect for us. The branding and website are consistently praised, and we’ve already had comments about how “sticky” it is – always a bonus! Would always go to Embrace first with any briefs in the future.

Bethan Turner, Head of Data Insights, Honeycomb

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