by Katie Hargreaves | Sep 16, 2025 | Branding, Strategy
How brands can stay authentic in 2025 Authenticity. It’s one of those words that gets thrown around a lot in marketing but in 2025, it feels more important than ever. With AI pumping out content left, right and centre and so many interactions happening through screens...
by Katie Hargreaves | Aug 5, 2025 | Branding, Strategy
How employee advocacy can boost your B2B brand When people think about branding, they usually picture shiny logos, fancy colour palettes and maybe a catchy tagline. And sure, that stuff matters. But if you’re in B2B, there’s one seriously underrated branding...
by Katie Hargreaves | Jul 23, 2025 | Branding, Creative, Digital, Storytelling, Strategy, Team
Hottest topics from B2B Marketing Live Manchester Tuesday 16th July was a big day for us. Not only did we officially unveil our Embrace rebrand as a Gold Sponsor at B2B Marketing Live Manchester, but we also spent the day having some fantastic conversations with lots...
by Katie Hargreaves | Mar 4, 2025 | Outsourced Marketing, Strategy
2025 marketing strategy: step-by-step guide to success Now that we’re well into 2025, it’s the perfect time to refine your marketing strategy—and trust us, a little planning goes a long way. The right approach can help you stay ahead of the curve, build...
by Katie Hargreaves | Dec 16, 2024 | Digital, Outsourced Marketing, Strategy
Optimise your B2B marketing with LinkedIn LinkedIn has emerged as a strong platform that goes far beyond just a networking site for B2B marketing. With over 900 million professionals from various industries, LinkedIn offers opportunities for businesses to connect with...
