by Katie Hargreaves | Mar 20, 2024 | SEO, Websites
Is it worth playing the SEO long game? In today’s world of marketing, most people are fixated on measuring short-term lead generation. They want leads to flow in quickly and often that can result in a lack of focus and investment into their SEO strategy. Return on...
by Katie Hargreaves | Feb 22, 2024 | Branding
Why brand value propositions are important Who does your business serve and how are you different? Many organisations don’t have a clear brand value proposition for their organisation and/or products and services. Yet, from a wide range of experience across B2B and...
by Katie Hargreaves | Feb 6, 2024 | Digital, Outsourced Marketing, Strategy
Why do a marketing audit If you’ve never thought about conducting a marketing audit on your business, then you are likely missing out on some fantastic opportunities. If you have a skilled marketing team in place, then it’s tempting to trust that your strategies don’t...
by Katie Hargreaves | Jan 10, 2024 | Digital, Strategy
Top B2B marketing trends for 2024 Ready for the hottest B2B marketing trends for 2024?! As new trends, strategies and technologies emerge, find out the latest approaches to grab the attention of your customers and to stand out from the crowd. Let’s explore some of the...
by Katie Hargreaves | Nov 15, 2023 | Digital, Outsourced Marketing, Strategy
What B2B marketing works and what doesn’t Mastering the art of B2B marketing is no mean feat! There are many skills and techniques that are essential to apply relevant strategies and activities to build brand awareness and enquiries. Whilst all B2B brands vary...
